The increase in demand for construction and industrial activities is the factor for growing texture paints in residential, industrial, and commercial applications. The growing demand for home decoration will also create several opportunities to boost the texture paint market's growth in the forecast period. Moreover, texture paint is the coating that has the properties like dense texture and rough grain with some insoluble additive which is composed of gypsum and sand with a water-thinned binder with the various essential characteristics like U.V. ray's protection, weather changes, and alkali, which provide attractive texture, and brilliant impression on the walls which is extensively used to produce different patterns on walls for residential, industrial, and commercial purposes. Besides, it also provides benefits like covering irregular surfaces and protects the wall from damage.

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Market Dynamics

High demand and increase in accommodation development are major factors expected to boost the forecast period. Besides, the instant growth of urbanization and high demand of housing is the factor that is expected to drive the texture paint market. Moreover, the increase in reconstruction and construction activities of residential, industrial, and commercial buildings increases the demand for paint & coating products, which is expected to boost the market's growth during the forecast period. The government policies and economic growth in developing countries result in rising architectural construction and industrial activities. Another factor that is expected to fuel the texture paints market's growth over the forecast period.

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Segment Analysis

By type, the market is segmented into sand texture paint, orange peel texture paint, popcorn peel texture paint, others. By technology, the market is segmented into water-based, solvent-based, others. The market is segmented into the actual texture by art type, a simulated texture, abstract texture, and invented texture. By application, the market is segmented into residential, industrial, and commercial.Actual texture is a combination of the looks and feels of the paintings and is associated with the heavy buildup of paint like an impasto effect or some additives. Moreover, many artists worldwide use different items and materials to create actual texture in their pieces, and some develop textured works to be touched and experienced. The ability to touch the texture evokes multiple senses through sight, touch, and a deeper emotional feel.

Competitive Landscape

The texture paint market is a moderated fragmented with the presence of regional and players. The competitive contour lies with the increase in the regional company and growing investment in upstream application. The Sherwin-Williams Company, Akzo Nobel, Asians Paints, Kansai Paint, PPG Industries, Nippon Paints, Hempel, Axalta Coatings Systems, Jotun, Valspar are the major player in the texture paint market. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to growing the texture paint market globally.

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