A water globule enclosed in a clear sachet made of seaweed and chloride is an edible water bottle, also known as a water ball. These biodegradable water bottles can be used as an environmentally friendly replacement for plastic water bottles. Plastic is widely used as a packaging material for food, beverages, and other consumer goods worldwide, seriously polluting the environment and harming marine ecosystems. Due to the negative effects of plastic's non-biodegradable nature on people, biodegradable packaging materials like edible water bottles have been developed. The market for edible water bottles is expanding primarily due to the increased use of plastic and awareness of its harmful effects on the environment.With rising bottled water consumption worldwide, plastic usage has been steadily rising. Bottles can be made of glass or plastic, as is customary, but the main distinction between each type of bottle is the degree of material flexibility.
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Market Dynamics
The market for edible water bottles is driven globally by strict plastic bans With rising bottled water consumption worldwide, plastic usage has been steadily rising. Over 50% of the world's plastic production, which was used for single-use purposes, reports Plastic Oceans International. With a consumption bottled water became the most popular beverage category on the American market. Environmental protection organizations have made efforts to reduce the use of plastic and are encouraging the creation of practical substitutes like edible water bottles. Several governments are also ordering regulations to limit the use of plastic bottles. The use of single-use plastic has been banned, which will likely lead to an increased demand for edible water bottles shortly. The market for edible water bottles is expanding primarily due to the rising use of plastic and environmental awareness of its negative effects. Because edible water bottles completely biodegrade and do so quickly, consumers can safely eat the packaging after drinking the water, which promotes market growth.
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Segment Analysis
Flavored water segment accounted for the highest share of the global edible water bottles marketConsumers, especially millennials and Gen Z, in developed economies like the U.S. are spending more on flavored water. The trend of zero-calorie, zero-sugar, and low-carb content soft drinks is rising globally, boosting the market growth. Citrus and berry flavors are gaining traction among consumers due to their refreshing tastes. Natural flavors are gaining traction due to their health benefits and refreshing tastes.On the other hand, the mineral water segment is expected to grow in the forecast period. Mineral water differs from other types of bottled water due to the constant level and relative proportions of mineral and trace elements at the point of emergence from the source. The Safe Drinking Water Foundation (SDWF) states that adding minerals to this product is not permitted.
Competitive Landscape
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. The global edible water bottle market is still in its infancy in product development and consumer adoption. Athletes, bodybuilders, and people who care about the environment around the world are likely to become more aware of the issue and more adaptable as a result of promotional efforts made by established players. The market is estimated to grow competitive with the entry of startups. Experimentation in terms of alternative drinks, such as functional fluids and medicinal solutions, may pose new growth avenues for the market.
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