The material found between the carton box's liner boards is referred to as flute. The flute's architecture contributes to the carton's longevity and ability to withstand more strain. It has an effect on the ease at which the package dents and the height at which the boxes can be stacked for shipment. The flute thickness is crucial in assessing the strength of the carton box or shipping container. The thickness of most flutes used in packaging made by a regular flute lamination machine is about 0.25 mm. The growth of online and e-commerce sales in food and beverages, electronics, cosmetics and other key end-use industries of corrugated cardboard is another factor supporting the growth of the global flute market.
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Market Dynamics
Growing demand for sustainable packaging is expected to drive the global flute market Economic growth, consumer trends, packaging technology and product branding, were the key trends shaping the global packaging industry. Consumers and manufacturers of goods are moving alike towards sustainable, economic and environmental packaging solutions. The rising demand for paper and cardboard packaging coupled with its economic and environmental benefits over other materials is the primary driver for the growth of the global flute market. Cardboard evolved as the most sustainable packaging solution over plastic, wood and metal. Also, corrugated cardboard made of layered flute offers high protection against mechanical impact, thus dominating the paper packaging products. Corrugated cardboard has been witnessing significant demand from the food and beverages industry owing to food safety, quality and hygiene that can be attained by corrugated cardboard.
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Segment Analysis
The global flute market, on the basis of type, is segmented into the micro flute and mini flute. The micro flute segment held the largest share as of Microflutes are lightweight, durable corrugated boards with minimum thickness, made from a fluted corrugated sheet and one or two inner and outer sheets. The micro-flute packaging material can be cut or folded into any shape or size as per the design requirements. According to AICC (Association of Independent Corrugated Converters), micro-flute packaging makes up 5-7% of total US corrugated shipments.
Competitive Landscape
The global flute market is fragmented, with key players dominating the market. Some of the prominent players of the global flute market include DS Smith, Heidelberger Druckmaschinen AG, Smurfit Kappa Group and Mayr-Melnhof Packaging, among others. The paper industry's highly competitive market and the presence of prominent players in the market drive the application area of packaging through speciality and other paper products.
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