The report “Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) — Global Forecast to 2025” The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

The disposable segment accounted for the largest share of the feminine hygiene products market in 2019.

By nature, the disposable segment accounted for the largest market share in 2019. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. In the last few decades, disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe. There are various advantages to use disposable feminine hygiene products such as they are comfortable and easy to use. Products include internal tampons, full-sized sanitary napkins or towels, both for use during menstruation, and panty shields, which can protect undergarments from light menstrual flow, spotting, or vaginal discharge and maintain cleanliness. The large share of the disposable segment can be attributed to the high awareness and usage of these disposable feminine hygiene products.

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The sanitary napkins segment accounted for the largest share of the feminine hygiene products market in 2019.

By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Sanitary napkins are easy to use and are available in different types. There are various design modifications happening in sanitary napkins to provide more comfort during the menstrual cycle.

Asia Pacific accounted for the largest share in the global feminine hygiene products market in 2019

Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

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Market Leader — Feminine Hygiene Products Market

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech — Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others are the key players operating in the feminine hygiene products market.

Procter & Gamble, in February 2019 acquired This is L., a period care startup that manufactures organic pads and tampons. Procter & Gamble operates in more than 180 countries, with manufacturing sites present in 70 countries across the globe. The company is a global market leader in the feminine care category, accounting for a market share of 25% of the global feminine care market.

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Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company’s feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.

Recent Developments

• In February 2019, P&G acquired This is L., a period care startup that manufactures organic pads and tampons.
• In February 2022, Kimberly-Clark Corporation successfully finalized its acquisition of a controlling interest in Thinx, Inc., a pioneering company in the reusable period and incontinence underwear sector.
• In September 2020, Johnson & Johnson Consumer Health planned to invest USD 800 million by 2030 to enhance its products’ sustainability, aiming to contribute to a healthier planet. For example, the O.B. brand carton is FSC-certified and contains 90% recycled material. Its Wuppertal, Germany manufacturing plant has been using renewable sources of electricity.