Coconuts - The Golden Fruit of the Middle East
Coconut Water - The Natural Sports Drink
Coconut water, also known as neera, has emerged as a popular beverage for quenching thirst in the hot Middle Eastern weather. Harvested from young coconuts, this clear liquid is rich in electrolytes like potassium, magnesium and sodium. It replaced homemade drinks and packaged juices due to its inherent nutritional qualities.
There is a large market for tender coconuts in cities across West Asia. Street vendors sell fresh coconut water throughout the day. Refreshment stalls in malls, shops and public places also stock coconuts and coconut water cartons. Its isotonic properties make coconut water a suitable post-workout drink which is driving sales in gyms.
Besides direct consumption, coconut water is gaining use in fruit-based beverages and flavored drinks by local food companies. It is seen as a healthy alternative to sugary sodas especially among health-conscious youth and children. Overall, demand for coconut water continues strong in the Middle East and seen as the hydrating drink of choice.
Coconut Flour - A Gluten-Free Alternative
With growing awareness about nutrition, gluten intolerances, and food allergies, many people in the Middle East Coconut Products are embracing coconut flour as a low-carb alternative for wheat flour. Made by grinding dried coconut meat into a fine powder, coconut flour has risen in popularity among health enthusiasts, diabetics, vegans and people following paleo or keto diets.
Countries such as UAE, Lebanon, Kuwait and Egypt are witnessing increased demand for locally produced and imported coconut flour. Brands offer various grades of flour - low fat, high fiber, or refined versions. Bakers are experimenting with recipes of breads, pancakes, waffles and cookies using coconut flour.
Besides direct retail, coconut flour finds use in manufacturing gluten-free baked goods, snacks, nutrition/energy bars sold in supermarkets, pharmacies and health stores. With continued lifestyle changes and health focus, the gluten-free market including coconut flour is gaining enormous traction in cities. This has prompted larger commercial production and selling of coconut flour in the Middle East.
Coconut Sugar - A Natural Sweetener
Another coconut product creating buzz is coconut sugar, which is sustainably harvested from coconut palm trees. Made by dehydrating the sap or nectar of coconut flower buds, coconut sugar has lower glycemic index than table sugar. It contains nutrients like potassium, magnesium, zinc and enzymes.
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