The tissue towel market is projected to be worth US$ 25.78 billion in 2023 and US$ 37 billion by 2033. Over the projection period, tissue towel adoption is anticipated to grow at a CAGR of 3.6%. Tissue towel sales make up between 20% and 25% of the market for paper and pulp industries, which is their parent market.

Increasing consumer awareness about environmental issues is driving demand for tissue towels with eco-friendly and sustainable packaging solutions. Manufacturers are exploring biodegradable and compostable materials to reduce plastic usage, attracting environmentally conscious customers.

The rise of e-commerce platforms is creating new distribution channels for tissue towel products. Online retailing offers convenience and accessibility, enabling manufacturers to reach a wider audience and tap into unexplored markets. Personalization is gaining traction, and manufacturers are responding with customized tissue towels catering to specific consumer preferences. Custom prints, sizes, and features allow brands to forge stronger connections with their target audience.

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In light of recent health concerns, there is a growing demand for tissue towels infused with antibacterial properties. Hygienic tissue towels are becoming more prominent, appealing to health-conscious consumers and commercial sectors. The market is witnessing a shift towards premium tissue towel products. Luxurious and soft-touch towels, often enriched with natural ingredients like aloe vera or eucalyptus, are becoming sought-after choices for consumers seeking comfort and indulgence.

Key Takeaways from the Tissue Towel Market Report

• As per FMI, the United States is spearheading the growth across North America, accounting for nearly 77% of market share in 2023.
• Sales of tissue towel are expected to surge at 3.5% CAGR across China during the forecast period.
• As per FMI, the rolled tissue towels segment is poised to expand at over 3.7% CAGR over the assessment period.
• The commercial sector will experience a growth rate of more than 3.3% in terms of CAGR.
• During the projected period, online retailers are expected to experience significant growth, exhibiting a CAGR exceeding 3.9% in terms of distribution channels.

How Key Players are Revolutionizing the Manufacturing of Tissue Towels?

Key players in the tissue towel manufacturing industry are driving a revolution through innovation and sustainability. They are investing heavily in advanced manufacturing technologies to enhance production efficiency and product quality. Robotic automation and smart manufacturing processes optimize operations, ensuring faster, cost-effective, and eco-friendly production.

Key players are focused on sustainable sourcing of raw materials, promoting circular economy practices, and reducing carbon footprints to meet consumer demands for environmentally responsible products they continuously introduce new tissue towel variants, infused with unique features like antibacterial properties and enhanced softness, to cater to evolving customer preferences and create a competitive edge in the market.

Product Portfolio:

• Sofidel offers an extensive product portfolio of tissue paper solutions, including toilet paper, kitchen towels, facial tissues, and industrial rolls. Their eco-friendly approach ensures sustainable production, delivering high-quality hygiene products to meet consumer and commercial needs worldwide.
• CARTIERE CARRARA specializes in premium paper products, featuring a diverse range of tissue papers, napkins, and paper towels. Their commitment to innovation and superior craftsmanship ensures clients receive top-notch hygiene and cleaning solutions for various applications.
• With a strong global presence, Kimberly-Clark’s product portfolio encompasses a wide range of personal and commercial care products. From their well-known brands of Kleenex tissues and Huggies diapers to professional-grade solutions, they offer cutting-edge hygiene and sanitation solutions to enrich lives around the world.

More Insights Available

Future Market Insights offers an unbiased analysis of the tissue towel market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the tissue towel market, the report is segmented on the basis of product type (rolled tissue towels, folded paper towels, napkins and luxury towels, and boxed tissue towels), end use (residential and commercial), and distribution channel (wholesalers/ distributors, hypermarkets/ supermarkets, specialty stores, independent convenience stores, online retailers and others), across seven major regions (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and Middle East & Africa).

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Market Segmentation

By Product Type:

• Rolled Tissue Towels
  • Standard Rolls
  • Center Pull Rolls
  • Perforated Rolls
• Folded Paper Towels
  • Center-fold
  • Multi-fold
• Napkins and Luxury Towels
• Boxed Tissue Towels

By End Use:

• Residential
• Commercial
  • Offices
  • Restaurants
  • Hospitals and Healthcare
  • Schools and Universities
  • Hospitality
  • Industrial
  • Public Washrooms
  • Others

By Distribution Channel:

• Wholesalers/ Distributors
• Hypermarkets/ Supermarkets
• Specialty Stores
• Independent Convenience Stores
• Online Retailers
• Others (Departmental Stores)

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• East Asia
• South Asia & Pacific
• The Middle East and Africa