The global cervical traction collars market provides a non-invasive and affordable solution for cervical spondylosis or pinched nerves in the neck region. Cervical traction collars are stretchable fabric collars that come with built-in straps or buckles to gently extend the neck and decompress the vertebrae. The collars alleviate neck pain by gently pulling on the head to relieve pressure on the cervical spine and spinal cord.

The global cervical traction collars market is estimated to be valued at US$ 2.92 Mn in 2024 and is expected to exhibit a CAGR of 5.1% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in The Global Cervical Traction Collars Market are LVMH Mo«t Hennessy Louis Vuitton SE, Kering S.A., Adidas AG, Hermà ̈s International S.A., Dolce & Gabbana Luxembourg S.à .r.l., Overseas Leather Goods Company Pvt Ltd, Tata International Ltd, Chanel International B.V., Prada S.p.A, and Ralph Lauren Corporation. The companies are focusing on developing innovative collar designs using soft & breathable fabrics to enhance patient comfort.

The rising geriatric population is one of the major drivers of the global cervical traction collars market. According to the United Nations Population Fund, the number of people aged 60 years and above is expected to double from 12% to 22% between 2015 and 2050. Older individuals are more prone to cervical injuries and arthritis-induced neck and spine problems. This is expected to fuel demand for cervical collars globally.

Technological advancements are also supporting market growth. Key players are focusing on developing smart collars integrated with sensors, microcontrollers and computer programs. These smart collars can be programmed to apply controlled intermittent traction on the cervical spine as per the treatment protocol. Such innovations are expected to make cervical traction therapy more effective and convenient.

Market Trends

Increased adoption of non-invasive therapies - Growing preference for non-surgical pain management options amongst patients is driving adoption of cervical traction collars instead of invasive procedures such as surgery or injection-based therapies. The collars provide affordable and convenient relief from neck pain and pinched nerves.

Rising awareness through digital & social media - Companies are actively raising awareness about cervical care and benefits of traction therapy through blogs, videos and social media influencers. This is educating more people about using collars for preventing spine problems or to boost recovery after injuries. Increased awareness will support collar sales.

Market Opportunities

Untapped developing countries - Emerging countries in Asia Pacific and Latin America currently contribute less than 30% to the overall market revenue. However, improving access to healthcare and growing medical tourism are expected to boost collar adoption in developing nations in the coming years.

E-commerce sales - Companies can further penetrate the market by strengthening their online sales channels. Increased availability of cervical collars on e-commerce platforms will make them more accessible to users worldwide. This presents lucrative opportunities for market players.

Impact of COVID-19 on Global Cervical Traction Collars Market Growth
The COVID-19 pandemic has severely impacted the growth of the global cervical traction collars market. As the pandemic enforced nationwide lockdowns across various regions of the world, the priorities of healthcare systems shifted to deal with the rising cases of coronavirus infections. Elective surgeries and non-critical treatments were postponed, leading to a steep decline in demand for cervical traction collars. This had a major negative impact on the market growth in 2020. However, as lockdowns started easing in 2021 post vaccination drives, the demand witnessed some recovery. Still, treatment rates and number of cervical injury cases are yet to reach pre-COVID levels. Moving forward, it will be important for manufacturers to focus on telehealth and homecare options to drive sales amid social distancing norms. Governments should also work towards clearing backlogs in elective treatments to boost the market in post-pandemic years.

Geographical Regions with Highest Value Concentration in Global Cervical Traction Collars Market
North America holds the largest share of the global cervical traction collars market in terms of value, owing to high incidence of cervical injuries, developed healthcare infrastructure and availability of advanced treatment options in countries like the US and Canada. Europe is the second largest regional market supported by growing awareness about spine injuries and rising popularity of non-surgical treatments. Within Europe, markets in Germany, UK and France account for major value contribution. However, Asia Pacific is projected to grow at the fastest rate during the forecast period due to increasing healthcare investments, expanding middle class population and improving access to spinal treatments across developing nations. China and India are envisioned to drive high growth in Asia Pacific region.

Fastest Growing Regional Market for Global Cervical Traction Collars
The Asia Pacific market for cervical traction collars is anticipated to witness the highest growth during the forecast period from 2024 to 2030. Factors such as rising frequency of road accidents and workplace injuries, growing health insurance penetration, expanding medical tourism industry and increasing spending on spine care are boosting the demand for traction devices in several Asian countries. Additionally, presence of untapped opportunities and relatively lower treatment costs compared to developed markets are attracting global industry players to invest more in this region. With improving standards of living and expanding middle-class, the APAC population is adopting Western lifestyles involving more risk of neck injuries. This is supporting the fastest growth pace of Asia Pacific cervical traction collars market.