Along with affordability, Sachet Packaging also enhanced access to product availability in remote and rural areas. The smaller footprints of sachet packs meant they could be distributed through unconventional trade channels including village kiosks and weekly haats. This expanded the reach of consumer goods to the deepest rural pockets that lacked organized retail infrastructure. For consumers in areas without supers or general stores, sachets were often the sole way to access even basic amenities. Their portability and ease of transportation further accentuated sachets' potential in last-mile distribution challenges.

Branding & Shelf Appeal - Sachet graphics and finishes are leveraging vibrant custom designs beyond basic functions. Impactful on-shelf displays boost visibility.

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