Key players operating in the pumpkin spice market are Starbucks, Mc Cormick, Great Value, Glade, Dukin, Entenmanns, and Freshness Guaranteed. Starbucks pioneered the pumpkin spice latte in 2003 and it has since become hugely popular seasonal item sold for a limited time each fall. Mc Cormick is the largest producer of pumpkin pie spice blend globally.
The growing demand for limited time seasonal foods and beverages is driving the Pumpkin Spice Market Size. Customers want products that allow them to celebrate different occasions throughout the year. The pumpkin spice trend gives companies opportunity to cash in on the demand for festive flavors seasonally.
Major companies in the pumpkin spice market are also focusing on global expansion. With the trend growing beyond North America, players are launching pumpkin spice products in other parts of the world such as Europe and Asia Pacific to tap into new customer bases. Starbucks rolled out its pumpkin spice menu in overseas markets like UK and Japan which expanded the audience for the flavor.
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