UK Fashion Ecommerce Industry: Robust Growth Despite Challenging Times
The shift towards online was evident across various age groups and genders. Even older consumers who were hesitant to shop online earlier have warmed up to the convenience of ecommerce. Majority of this new cohort of online shoppers are likely to continue favoring digital channels even post-pandemic. Retailers will need innovative strategies to retain these new customers in the competitive online space.
Another notable trend has been the rising prominence of mobile devices for fashion shopping. Recent surveys reveal that over 60% of UK Fashion Ecommerce shoppers today prefer using their smartphones and tablets over desktops for online purchases.
Ease of browsing on-the-go and impulse purchase triggers on social media have made mobile an indispensable part of the purchase journey. Leading fashion retailers have pivoted their strategies to make mobile websites and apps ultra-responsive with seamless checkout. Investments in mobile technologies like virtual try-on and AI are enhancing the shopping experience on small screens.
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