According to Future Market Insights (FMI) most recent estimate, the worldwide market for educational tourism is anticipated to grow at a rate of 16.5% YoY in 2021 and will have surpassed a valuation of about US$ 399.8 billion by the end of the year.

Various countries across the world are promoting educational tourism as a part of their strategy to boost the local economy. These host countries benefit from international student expenditures on accommodation, food and beverages, tuition fees, taxes and other leisure activities.

Growing awareness among people, rising disposable income, supportive governmental policies, and development of efficient teaching aids, and improving accessibility to various educational courses with scholarships are some of the factors driving the educational tourism market?

Latest technologies such as artificial intelligence (AI) and virtual reality (AR) are being implemented in teaching and learning processes, which will eventually attract students from around the world.

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Educational tourism will not only benefit the host country but will foster personal and professional growth for students allowing them to take advantage of cultural exchange. Key players in the market are introducing attractive packages to woo students. Digital marketing plays a vital role in promoting the services and packages offered by various educational institutions and other companies.

According to FMI, the post graduate segment with over 71% market share will remain the most preferred education type among students. Regionally, North America leads the educational tourism market. The region is expected to account for over 31% of the global market share during the forecast period.

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Key Trends Shaping the Educational Tourism Market

Educational tourism, a burgeoning sector at the intersection of travel and learning, is experiencing dynamic shifts shaped by global trends. As we navigate the educational tourism market, several key trends are steering its course, transforming the way individuals engage with educational experiences around the world.

• Digital Transformation in Learning: The integration of technology into education is redefining how travelers engage with educational tourism. Virtual reality (VR), augmented reality (AR), and online platforms are enhancing the accessibility of educational content, enabling immersive experiences irrespective of physical locations. This shift towards digital learning is fostering a more inclusive educational tourism landscape.
• Sustainability and Responsible Tourism: Increasing environmental awareness is influencing the educational tourism market. Travelers seek experiences that align with sustainable practices and support local communities. Eco-friendly initiatives, such as carbon-neutral travel programs and partnerships with environmentally conscious organizations, are gaining traction. Educational tourism providers are responding by incorporating sustainability into their offerings.
• Customization and Personalization: A rising demand for tailored educational experiences is reshaping the market. Travelers are seeking programs that align with their specific interests, skills, and career goals. Educational tourism providers are responding by offering customizable itineraries, allowing participants to craft a unique learning journey. This trend reflects the growing desire for personalized educational experiences.
• Integration of Cultural Immersion: Beyond traditional classroom learning, there is a growing emphasis on cultural immersion. Travelers are seeking opportunities to engage deeply with local cultures, fostering a holistic learning experience. Programs that integrate language learning, hands-on cultural activities, and interactions with local communities are gaining popularity, providing a more enriching educational tourism experience.
• Rise of Short-Term Programs: The shift towards shorter, more focused educational programs is a notable trend. Busy schedules and changing work dynamics have fueled the demand for concise, impactful learning experiences. Educational tourism providers are responding by developing short-term courses, workshops, and seminars that cater to specific skills or knowledge areas, allowing participants to gain insights without extended time commitments.

Key players:

• Meridean Overseas
• GVI Company
• Global Volunteers
• Capital Tours, Inc.
• EF Educational Tours
• Road Scholar
• AAI Edutourz
• ACIS Educational Tours
• GoIreland
• Qadri International Education Consultancy
• Intelligent Partners
• Futures Abroad
• ProEd DMCC
• Education Resources Network (ERN)
• Education Zone
• Fact
• IQ Education Consultants
• K.H Consultancy Services
• Stratix Consultants

More Insights on the Global Educational Tourism Sales Outlook

FMI provides an unbiased analysis of educational tourism market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the global demand for educational tourism with a detailed segmentation on the basis of:

Age Group (% of Demand):

• Less Than 12 Years
• 13-18 Years
• 19-25 Years
• 26-40 Years
• 41-55 Years

 Education Type (% of Demand):

• Primary
• Secondary
• College
• Post Graduate

Type of Occupation (% of Demand):

• Students
• Scholar
• Teachers
• Government Officials
• Corporation Managers
• Enterprise Owners
• Workers
• Others

Course Type (% of Demand):

• Master Degree
• Secondary Education
• Primary Education

 Region (% of Demand):

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)