Europe Green Tea Market Overview Highlighting Major Drivers, Trends, Growth and Demand Report 2030
Global Green Tea Market Scope:
The green tea market is growing continually. The market growth is majorly driven by the rising popularity and increasing awareness of the health benefitting properties of green tea. Besides, the medicinal benefits of green tea, such as the antioxidant properties, oxidation of low-density lipoprotein and cholesterol, increases its consumption among the health-conscious populace. Also, the increasing consumption of green tea for weight management escalates the market growth to furthered height.
Europe Green Tea Market presents a lucrative, with consumers increasingly embracing the beverage for its perceived health benefits and refreshing taste. While tea consumption in Europe is traditionally dominated by black tea, the growing popularity of green tea is evident across various countries in the region. Factors such as changing lifestyles, rising health consciousness, and the influence of Asian cuisine contribute to the expanding market for green tea in Europe. Market players are leveraging these trends by introducing a wide range of green tea products tailored to European tastes and preferences. Additionally, the emphasis on sustainability and ethical sourcing practices resonates with European consumers, driving demand for organic and Fairtrade-certified green tea options. With increasing awareness and availability, the European green tea market is poised for robust growth in the foreseeable future.
According to Market Research Future (MRFR), the global Green Tea Market is anticipated to create a valuation of USD 23.558 BN by 2030, growing at 7.50% CAGR during the assessment period (2023-2030). Green tea is garnering immense popularity and prominence among health-conscious consumers. Rising consumption of green tea multi-purpose applications in the food sector influences the growth of the market. Also, advances in cultivation techniques accelerate market growth, increasing production.
Additional factors increasing the size of the green tea market include the huge demand and the development of various distribution channels. Moreover, the endless variations in flavors brought by key industry players offer substantial growth opportunities. Furthermore, attractive packaging forms and health benefits that green tea provides bolster the growth of the market.
Key players carefully strategize their packaging solutions to enhance the consumer experience, while aligning with their branding. Simultaneously, the introduction of new products and retail across various regions substantiates the growth of the market. Further, the growing urbanization and the spurting rise in global economy, act as a key tailwind for the market growth.
Global Green Tea Market - Segments:
The region is segmented into four dynamics.
By Form: Powder, Tea Bags, Loose Leaf, and others.
By Category: Organic and Conventional.
By Distribution Channel : Store-Based (Supermarkets & Hypermarkets, Convenience Stores, others) and Non-Store-Based.
By Regions: Americas, Europe, Asia Pacific, and Rest-of-the-World (RoW).
Green Tea Market - Competitive Landscape:
Fiercely competitive, the green tea market appears diversified owing to the presence of several well-established players. These players are investing substantially to enhance product quality and global expansion.
Major Players:
leading the global Green Tea Market Companies are Tata Global Beverages Limited (India), Arizona Beverages USA (US), The Republic of Tea (US), East West Tea Company, LLC (US), Unilever PLC (UK), The Bigelow Tea Company (US), Starbucks Corporation (US), Numi, Inc. (US), Organic India (India), Associated British Foods plc (UK), Koninklijke DSM NV (the Netherlands), Mekor Corporation (US), Cape Natural Tea Products Pty Ltd (South Africa), Hankook Tea USA, Inc. (US), and Celestial Seasonings (US), among others.
Industry/Innovation/Related News:
June 24, 2020 ----- Minna, an organic and non-GMO ingredients brand, launched Cherry Cacao Green Tea Flavor. Sparkling tea brand Minna added its bright and colorful lineup. Additionally, with packaging certain to pop off the shelves, this fourth flavor stays true to the brand’s acclaimed design with gallery-worthy bright cherry red artwork on a pale pink backdrop, making the lightly brewed sparkling tea more readily available in the market.
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