Every business i.e from small scale to large scale business seek a successful email marketing campaign. Because a successful email marketing campaign can literally boost your revenue and get you more authentic subscribers.  But most of the time they fail to get the desired open rate and click-through rate. Making their email marketing campaign unsuccessful.  

One of the main reasons behind the failure of an email campaign is sending the same content and email template repeatedly to their subscribers. Nowadays users are very smart enough to remember and differentiate between unique and repeated content. And another mistake carried out by businesses is that instead of sending a mix of both value mail and selling mail. They try to send either one of them constantly to boost their sales and gain more visitors to their blog. 

If you constantly try to send a selling mail and value mail then there are chances that your subscribers may get frustrated from your email and they may either mark it as spam or unsubscribe from your mailing list. That’s why it is very much important to send different types of emails to subscribers. And some reports tell sending different types of email can help you in getting high open and click-through rates. Your subscriber may also start anticipating your email.  

Different Types Of Email

 If your business is planning to create and run an email marketing campaign then it is important to know about the different types of email that you can send to your subscribers. 

1. Offer Related Email 

Undoubtedly offer related email grabs subscribers’ attention and has maximum open rate and conversion rate. Most of the companies send these types of emails as a “thanksgiving” for being their loyal customer. And subscribers also enjoy having this type of email in their inbox.  Sometimes offers related emails are used to drive back abandoned cart shoppers. 

Generally, an offer-related email contains discounts, coupons, and special offers provided by the companies to their subscribers. These types of emails can help you in getting high click-through and conversion rates. 

It is not compulsory that an offer can be a huge discount like 40% or 50% on the product. If your business model does not allow you to offer huge discounts and coupons. Then you can also offer something like free shipping or a small discount like 8% or 10% that can act as a small incentive.

Read More: 10 Different Types Of Email Every Business Should Send

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