Bath bombs are fizzy and colorful bathing products made using essential oils, carrier oils, and fragrance that effervesce when placed in warm water. The products gently exfoliate and nourish the skin while releasing soothing fragrances. They provide benefits like relieving stress, anxiety, and pain.

The global bath bomb market is estimated to be valued at US$ 138.36 billion in 2024 and is expected to exhibit a CAGR of 4.0% over the forecast period from 2023 to 2030.

Key Takeaways

Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. These companies offer a wide variety of bath bomb products with innovative designs and natural ingredients.

The demand for bath bombs has been increasing significantly owing to the growing inclination towards self-care products and beauty regimes. The busier lifestyles have led to increased stress levels driving the demand for relaxation products like bath bombs. Moreover, the trend of gift-giving bath and body care products is also propelling the market growth.

The bath bomb market is expanding globally due to rising incomes, growing e-commerce channels, and increasing promotion through social media platforms. Major companies are focusing on emerging economies in Asia Pacific and Latin America for business expansion opportunities. Partnerships with spas, beauty stores, and hotels are boosting international sales.

Market Key Trends

One of the key trends witnessed in the bath bomb market is the launch of organic and vegan bath bomb products. Many brands are introducing natural ingredients-based bath bombs made using plant-based oils, essential oils, and no chemical dyes or parabens. Features like cruelty-free, allergen-free and sustainable packaging are increasingly attracting health-conscious consumers. The organic bath bombs segment is expected to grow at a high CAGR during the forecast period.

Porter's Analysis

Threat of new entrants: New companies can enter the bath bombs market easily as requirements for manufacturing bath bombs are relatively low. However, established brands have stronger brand recognition and distribution networks.

Bargaining power of buyers: Buyers have moderate bargaining power in this market as there are numerous manufacturers and retailers providing bath bombs. However, certain brands have built strong customer loyalty based on quality and unique offerings.

Bargaining power of suppliers: The bargaining power of suppliers is low due to the readily availability of raw materials used in bath bombs like citric acid, sodium bicarbonate, essential oils, and fragrances from multiple suppliers.

Threat of new substitutes: New substitutes like shower melts, bath teas, and salts offer alternatives but don't offer the visual appeal and fizzing properties of bath bombs. Therefore, the threat of substitutes is low.

Competitive rivalry: The market has several small and large players competing on the basis of product innovation, ingredients, and marketing. This leads to high competitive rivalry.

Geographical Regions

North America currently holds the highest value share in the bath bombs market owing to high consumer spending and popularity of bath and body products. Europe is another major region driven by innovation and focus on wellness trends in countries like the UK and Germany.

Asia Pacific is expected to be the fastest growing regional market between 2023-2030 because of rising living standards, increasing disposable incomes, and growing popularity of aromatherapy and wellness products in countries like China, India and Southeast Asian nations.