The global functional chewing gum market is estimated to be valued at USD 15,345.6 million and further accelerate at 9.8% CAGR during the forecast period. By 2034, the total market valuation is anticipated to reach USD 38,924.5 million.

CBD-infused gums remain the top-selling products in the market. As per the latest analysis, the CBD-infused gum segment is expected to account for a revenue share of around 18.3% in 2024. This can be attributed to the potential health benefits and better convenience of CBD gums.

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Several factors are expected to stimulate the growth of the functional chewing gum industry during the assessment period. These include:

• Growing health consciousness and rising demand for healthy food products
• Increasing awareness about the potential health benefits of functional chewing gums, especially across emerging nations
• Continuous innovation in functional chewing gum formulations
• Rising emphasis on maintaining oral and mental health

Consumers’ growing interest in products that provide them additional health benefits in their daily routine is a key factor expected to increase demand for functional chewing gums. These gums contain different functional ingredients intended to provide specific health benefits beyond just refreshing breath.

Shifting preferences towards products that address specific health concerns and are convenient to consume will likely fuel sales during the forecast period. Innovative marketing strategies used by manufacturers are expected to boost the market.

To increase brand preference and sales, functional chewing gum manufacturers are using different strategies. These include launching new functional chewing gum formulations or blends that meet specific consumer demands.

Continuous innovation helps in building a strong brand image by offering unique solutions to consumers. These innovative product launches are anticipated to propel the functional chewing gum market forward.

Functional chewing gum’s natural and clean label appeal and ability to offer personalized and targeted solutions like stress management and improving focus appeals to a diverse consumer base. This contributes to the growing popularity of these products and is expected to boost their sales through 2034.

Key Takeaways from the Functional Chewing Gum Market Report:

• The global market for functional chewing gumsis expected to reach a valuation of US$ 38,924.5 million by 2034.
• Global functional chewing gum demand will likely grow at 8% CAGRthrough 2034.
• By product type, the CBD-infused gum segment is set to account for a value share of 3% in 2024.
• Based on the sales channel, the online sales segment is anticipated to attain a market valuation of US$ 16,348.3 million in 2034.
• North America is set to hold a prominent global market share of 8% by 2034.
• India is estimated to record a value CAGR of 2% between 2024 and 2034.
• Sales in the United States are estimated to total US$ 8,952.6 million by 2034.

“The functional chewing gum market continues to thrive, driven by health-conscious consumers seeking convenient wellness solutions. Innovations in formulations, diverse ingredients, and sustainability initiatives contribute to sustained growth and market appeal.” – says a lead analyst at Future Market Insights (FMI)

Who is Winning?

Mars, Incorporated, Mondelez International, Lotte, Perfetti Van Melle, Cloetta, Hager & Werken, GSK (Nicotinell), Military Energy Gum, ZOFT Gum, Lemon Pharma, Think Gum LLC, Peppersmith, WUG Functional Gums, and Khloros (Chewpod) are key functional chewing gum manufacturers listed in the report.

These companies are constantly expanding their portfolios by introducing new products with unique flavors and functional ingredients. They also use strategies such as acquisitions, advertisements, agreements, partnerships, celebrity endorsements, and mergers to stay relevant in the market. For instance,

• In 2023, Mondelēz International completed the sale of its developed market gum business to Perfetti Van Melle.
• In 2020, the Rum Gum brand launched a new immunity-boosting gum called Run Gum Immunity that contains LifeinU BSCU1, a distinctive and licensed strain of the probiotic Bacillus Subtilis.

Get More Valuable Insights

Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global functional chewing gum market, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.

The study provides compelling insights into the functional chewing gum industry based on product type (oral health gum, nicotine gum, caffeine gum, weight management gum, CBD-infused gum, functional ingredients gum, sugar-free gum, memory & focus gum), sales channel (hypermarket/supermarkets, grocery stores, discount stores, online sales), and regions.