At the heart of Squeeze Toys Company lies the power of sensory stimulation. The act of squeezing a soft and squishy object engages the senses, providing a tactile experience that can be both soothing and satisfying. The repetitive motion of squeezing and releasing the toy can help calm the mind, reduce muscle tension, and promote a sense of relaxation and well-being.

Moreover, squeeze toys can also provide sensory input for individuals with sensory processing disorders or conditions such as autism or ADHD. The tactile feedback provided by these toys can help regulate sensory responses, improve focus and attention, and promote a sense of calm and comfort in individuals who may be sensitive to sensory stimuli.

While squeeze toys are often associated with stress relief, their benefits extend beyond simply providing a momentary distraction. Research has shown that the act of squeezing a stress ball can help reduce levels of cortisol, the stress hormone, in the body, leading to a decrease in feelings of anxiety and tension.