In 2022, the Kids apparel market saw impressive revenue, reaching a total of US$ 187.29 billion. Looking ahead, industry experts anticipate a robust compound annual growth rate (CAGR) of 6.8% throughout the forecast period. By 2033, this growth trajectory is expected to lead to a substantial increase in revenue, reaching US$ 386.19 billion. This upward trend signifies promising opportunities for manufacturing companies, as the demand for children’s clothing continues to rise steadily.
Market Dynamics:
- Increasing demand for cotton-fiber kids’ apparel due to:
- Easy washability, making them convenient for busy parents.
- Less shrinkage, ensuring longer-lasting clothing for growing children.
- Resistance to color fade, maintaining the vibrancy of garments over time.
- Robust urbanization contributing to the expansion of the retail sector, thereby driving sales of kids’ apparel.
- Skyrocketing e-commerce sector providing significant support to the kids apparel industry, offering convenience and a wide range of choices for parents.
- Growing preference for branded products among parents residing in big cities, leading to increased demand for kids’ apparel from reputable brands.
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The clothing-related purchases for kids’ wear are surging among parents. This can be associated with the surging newborns across the globe, which has boosted the demand for kids’ apparel products. Substantial progress has been made to lessen the child mortality rate globally, which has positively influenced the overall market. For instance, as per 2021 World Bank statistics, 25% of the global population is under the age of 15 years.
Key Highlights:
- China is a significant market for kids’ apparel. Certain factors that positively influence the market include a rising birth rate, robust economic growth, and increasing disposable incomes.
- The United States kids apparel industry is being driven by the influence of social media and new emerging apparel trends. Matching outfits and miniature, age-appropriate variants of adult clothing for kids are witnessing heightened demand. As a result, the market in the United States is projected to rise over the forecast period.
- On the basis of end-user, the boys’ segment is projected to account for a significant market. The girls’ segment is expected to exhibit prominent growth over the forecast period due to slowly shifting preferences owing to evolving trends.
- Based on product type, the casual segment is projected to witness significant growth over the stipulated time frame. At present, parents are more concerned about children’s health and opt for comfortable, light, and easy-to-wear clothes throughout the day.
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Key Players Active in the Industry
- Carter’s, Inc.
- The Children’s Place, Inc.
- Inditex
- Hennes & Mauritz Retail Pvt. Ltd
- Nike, Inc.
- Cotton On Group
- Mothercare
- Gianni Versace S.r.l.
- Burberry
- Gerber Childrenswear
- Others
New Market Updates
- In September 2022, Carter’s Inc. partnered with Hilary Duff to introduce a limited edition of Hilary Duff x Carter’s children’s wear. The new collection comprises bright and neutral colors that easily mix-match. It includes layering accessories and pieces that allow quick changes and provide alternatives for girls, boys, and various gender-neutral styles.
- In June 2021, Row, a luxury brand, introduced its first-ever kids’ line of clothing that happens to be gender-neutral. The new offering consists of crewneck sweaters, belted cardigans, and lounge pants, all in luxurious cashmere.
- In April 2021, Carter’s Inc. united with TerraCycle, which specializes in international recycling, to introduce KidCycle, its recycling program, to recycle children’s wear nationwide.
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