Reusable sanitary pads are cloth pads that can be laundered and reused multiple times. They provide an effective alternative to traditional disposable pads made of materials like plastic, latex and gel composites. Reusable pads are usually made of cotton, bamboo or microfiber materials that are breathable and help manage menstruation in an eco-friendly manner. They are leak-proof, absorbent and comfortable to wear. Reusable pads minimize landfill waste and save users money over time versus disposable pads.
The Global Reusable Sanitary Pads Market is estimated to be valued at US$ 2,297.4 Mn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Reusable Sanitary Pads Market are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, Avni. The growing popularity of sustainable period products and rising awareness about health and environment issues associated with disposable pads is fueling the demand for reusable pads. Top companies are expanding their production capacities and distribution networks globally to tap the growing markets in Asia Pacific and Latin American regions.
Market Drivers
The key driver propelling the reusable sanitary pads market is the rising awareness among consumers about sustainability and minimizing landfill waste. Reusable pads offer a reusable and eco-friendly alternative to disposable pads. They help reduce plastic waste generated from disposal pads. Another major factor boosting adoption is the cost-effectiveness of reusable pads over time. While initial costs may be higher, reusable pads can be used for years with regular laundering, making them more affordable than constantly purchasing disposable pads. With proper care and hygiene, reusable pads also provide multiple health advantages.
Asia Pacific region is projected to be the fastest growing regional market for reusable sanitary pads during the forecast period of 2024 to 2031. Rapid economic development and urbanization are helping expand the consumer base in Asia Pacific countries including India, China, Indonesia and Vietnam. Rising per capita incomes are improving the purchasing power of women to buy period care products. Additionally, intense marketing campaigns by brands and supportive government initiatives to raise menstrual hygiene awareness are positively influencing pad adoption rates in the region. The Asia Pacific reusable pads market is estimated to register strong double-digit CAGR during the forecast timeline on back of these favorable economic and social factors unfolding across developing nations.
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