Meta Tags- Title, Description and H1 tags

Meta title and meta descriptions help the user to understand the niche of your website. It will help a user in deciding whether your website is useful for him or not. A meta title should be between 65-70 characters and the description should be between 25-40 words. Keyword insertion will help you in optimizing your title and description. By looking at the picture you can figure out the difference between meta title and description.  H1 Tag is the title and headline of a particular page. It helps Google and the user in identifying the purpose of the web page. In HTML coding there are 6 forms of heading tags H1, H2, H3, H4, H5, H6.

Internal And External Links 

Internal links are links that take a user from one page to another page within a website.  But external links are links that take the user from one website to another website. These links can be in the form of text, image or documents. 

Anchor text 

Anchor Text is a visible and clickable text in an HTML hyperlink. These types of text are displayed on the website and should be relevant to the page. There are three formats of anchor text.

a. Exact Match Anchor text

In simple words, an exact match anchor text has the same keyword used as an anchor text on the web page. For example, an SEO agency having the same keyword SEO agency as their anchor text. 

b. Backlink Anchor Text

A backlink anchor text is a referring link created from another website. These types of links help search engines in determining the keyword a webpage should rank for. 

c. Spammy Anchor Text

From the term, you can figure out the spammy anchor text are the links that are not related or relevant to the page. These types of spammy anchor text are common in black hat SEO. Most of the time these types of practice are harmful to a website. Google penalizes and bans the websites that use black hat SEO to get search engine ranking. 

Alt Tags And Optimizing images 

In my previous article on How to Create SEO-Friendly Content, I have discussed why one should optimize their image. Adding alt tag and optimizing images helps in boosting website rankings, improving website load speed and user experience. inserting the keyword and letting people know the information about the image. 

Read More: Inbound Marketing Series: 10 Underrated On-Page And Off-Page SEO Activities Explained With Examples

Visit Site: Wordpress Website Designer Agency