The Low-Calorie Food Market is Anticipated to Witness Steady Growth Owing to Increasing Consumer Awareness about Health and Fitness.
The low-calorie food market comprises a wide range of snacks, ready meals, breads, cereals and beverages that are low in calories. Low-calorie foods provide essential nutrients while helping manage calorie intake. They are specially formulated to promote a healthier lifestyle by replacing regular food options. The rising prevalence of obesity and related health issues has boosted demand for low-sugar and low-fat foods. Additionally, changing dietary habits and increasing globalization of food consumption patterns have made consumers more health-conscious. The availability of low-calorie versions of popular food items allows people to enjoy their favorite foods while staying fit.
The global low-calorie food market is estimated to be valued at US$ 14.66 Mn in 2024 and is expected to exhibit a CAGR of 3.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the low-calorie food market are GE Healthcare,,Philips Healthcare,,NIHON KOHDEN CORPORATION,,Schiller AG,,Shenzhen Mindray Bio-Medical Electronics Co., Ltd. These players are focusing on new product launches, geographical expansion and mergers & acquisitions to gain a competitive edge in the industry. For instance, in 2023, GE Healthcare launched a new low-calorie nutritional drink in Europe.
The rising health awareness has opened opportunities for low-calorie versions of various foods and beverages. Product innovation is a major focus area as consumers demand variety and tastier options. Manufacturers are investing in R&D to expand their portfolios.
The market is witnessing strong growth in developed regions due to high consumer spending on healthy foods. However, emerging economies in Asia Pacific and Latin America present lucrative expansion opportunities. Leading players are focusing on these high potential untapped markets through partnerships with local suppliers and distributors.
Market drivers and restrain
The growing obesity rates worldwide have intensified the focus on balanced diets and portion control. Low-calorie foods allow consumers to control their calorie intake while satisfying cravings. This is a major market driver. However, many low-calorie products lack taste and texture when compared to regular variants. This is a key challenge as taste remains a primary decision factor for most buyers. Continuous product innovation is needed to address this restraint.
Segment Analysis
The Global Low-Calorie Food Market Demand is dominated by the sugar-free sub-segment.The increased health consciousness among consumers and growing prevalence of lifestyle diseases such as diabetes and obesity have boosted the demand for sugar-free food products. These products contain artificial sweeteners as an alternative to sugar and are considered safe for consumption by diabetics and weight watchers. Therefore, the sugar-free sub-segment within the low-calorie food market holds the major share.
Global Analysis
The low-calorie food market in North America currently holds the major share, owing to the growing health and wellness trend among consumers in this region. Moreover, the increasing incidence of chronic diseases due to sedentary lifestyles and unhealthy dietary habits has compelled people to opt for low-calorie food items to manage their calorie intake. Additionally, the presence of major low-calorie food manufacturers and vendors in North American countries contributes to its large market size. However, the Asia Pacific region is expected to witness the highest growth during the forecast period due to the rising health awareness in developing nations such as India and China coupled with the increasing disposable income of consumers in these countries.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
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