"Forecasting Growth in the Location-Based Advertising Market"
The Location Based Advertising market size, valued at USD 81.6 billion in 2022, is projected to reach USD 290.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 17.2% from 2023 to 2030.
The market value, volume, production, factors, opportunities, competition, and current strategic activities are all swiftly and effectively assessed by the Location Based Advertising research study. It contains past data, forecasts, a demand projection, and a thorough defence of the underlying hypotheses and procedures. In order to evaluate regional and global market competition, the research looks at the market's financial environment. The analysis highlights potential market growth over the projection period.
In addition to data on the leading market competitors, growth drivers, restraints, and opportunities, the Location Based Advertising market study also includes information on significant strategic alliances, partnerships, new product launches, current development, joint activities, mergers, and statistics on current developments. It can be used by companies, retailers, service providers, and distributors to analyse the market.
Market Segmentation
It is convenient to assess market size, climate, growth, and development because the Location Based Advertising market is separated by sort, application, and end-use. Records, graphs, and charts are used to demonstrate segmentation. The market study is built on a number of organisational goals, including product sub-segments, product definition, manufacturing capacity, raw material requirements, distribution cycle, and financial data. It also includes details on the product's definition, sub-segments, raw material requirements, manufacturing capability, and financial information.
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The target market's application landscape is thoroughly examined as part of the Location Based Advertising industry study. This study focused on market innovations that have historically been successful and have a good chance of continuing to do so. The market study contains information on the industry overview, definition, product details, market penetration, and maturity analysis. The size and growth rate of the market are also examined in this study for the anticipated time frame.
KEY MARKET SEGMENTATION
-By Type
Push
Pull
-By Application
Retail Outlets
Public Spaces
Airports
Others
- By Content
Text
Multimedia
-By End-User
Automobiles
Logistics
BFSI
Real Estate
Hospitality
Transportation
Retail
Others
KEY PLAYERS
The major players in the Location Based Advertising Market are AdMoove, Emodo (Placecast), Facebook Inc., Foursquare, Google Inc., Ground Truth, IBM Corporation, Near Pte Ltd., Proximus, Mobility, LLC., and other players.
Regional Analysis
For the purpose of analysing and comprehending the term industry, regional research is becoming more and more crucial. This Location Based Advertising research report covers a wide variety of capabilities because the market revenue of the biggest companies in the industry is calculated using both secondary and primary data. The study looks at a range of local economic, cultural, social, technological, and political aspects that affect regional growth. This chapter discusses the territorial and globalisation of various word exchanges.
Key Driver
A key driver for the Location Based Advertising market is the increasing adoption of mobile devices and the proliferation of location-based services. Marketers leverage precise location data from smartphones and wearable devices to deliver targeted and personalized advertisements to consumers based on their real-time location and behavior. This enables businesses to enhance engagement, optimize ad spend, and drive foot traffic to physical stores. Additionally, advancements in geotargeting technologies and the integration of artificial intelligence (AI) and machine learning (ML) algorithms further enhance the effectiveness of location-based advertising campaigns, making it a pivotal strategy in the digital marketing landscape.
Competitive Outlook
Based on the traits of the major market participants, the report also estimated the industry's size. This study examines the key competences of the biggest companies in the sector and evaluates their market revenue using secondary and primary sources. This market research looks at the top to bottom business practises of multinational firms. Contact details for significant suppliers in the Location Based Advertising business are included in this section of the study. The study looks at issues with market price, channel, and rivalry between the main players.
Akash Anand – Head of Business Development & Strategy
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