Video Platform as a Service or Video Platform as a Service refers to a cloud-based solution that allows users to ingest, store, manage, stream and analyze video content without having to build and maintain their own video infrastructure. Video Platform as a Service provides a fully-managed backend service for video that abstracts away the complexity of hardware, software and workflows required for video hosting, distribution and analytics.
Key Capabilities of Video PaaS
Video Ingestion
A key capability of Video Platform as a Service is seamless video ingestion which allows uploading of video files from various sources and formats in an automated manner. Advanced ingestion features include pre-processing videos during upload for optimized delivery, virus scanning, extraction of metadata and transcoding into multiple formats and resolutions. This removes the burden of manually handling video files and preparing them for streaming.
Video Storage and Management
Modern Video PaaS solutions provide petabytes of cloud storage for housing video libraries along with the ability to organize content into folders, apply access controls and search metadata. Storage is typically redundant across multiple data centers for reliability. Advanced management features involve digital rights management, geo-blocking, ad-insertion and preview/thumbnails generation.
Video Delivery and Streaming
Efficient video delivery is core to any Video PaaS. Platforms contain scalable CDNs, optimized encoding pipelines and caching mechanisms to stream videos smoothly to end users across various browsers and devices. Advanced capabilities incorporate adaptive bitrate streaming, playback analytics, social sharing integration and closed captioning.
Video Analytics and Insights
A key differentiator for many Video Platform as a Service is the ability to glean insights from how users engage with content. Analytics provide data on viewership numbers, watched percentage, device/location trends, engagement metrics etc. through built-in dashboards and APIs. This helps optimize content strategy, gain audience understand and monetize videos better.
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