Gangnam room salons, often known as "room salons" or "karaoke bars" in English, are a prominent and sometimes controversial part of South Korea's nightlife culture, particularly in the upscale district of Gangnam in Seoul. These establishments offer an exclusive and luxurious experience, where affluent clients can enjoy drinks, singing, and the business of hostesses in private rooms. The atmosphere in these salons is often lavish, featuring opulent decor, high-end furnishings, and a selection of premium beverages. This combination of exclusivity and extravagance makes room salons a symbol of the sophisticated and sometimes hedonistic lifestyle related to Gangnam.

The origins of room salons can be traced back once again to the original Korean practice of noraebang (karaoke), where groups rent private rooms to sing and socialize. However, room salons have evolved significantly from their 강남룸싸롱 beginnings. They now focus on a more elite clientele, including business executives, politicians, and celebrities. This evolution has caused a mixture of Western-style private clubs and traditional Korean entertainment, resulting in a unique cultural hybrid that reflects South Korea's rapid modernization and economic development.

One of the defining features of Gangnam room salons is the current presence of hostesses, often women, that are hired to entertain and socialize with the clients. These hostesses, sometimes referred to as "doumis," play a crucial role in the room salon experience. They're skilled in conversation, singing, and ensuring that the clients feel comfortable and entertained. The selection of hostesses is often a meticulous process, with many salons employing strict criteria for hiring to keep up their elite status and appeal with their wealthy clientele.

Despite their popularity and allure, Gangnam room salons have been the topic of controversy and criticism. The industry is usually criticized for perpetuating gender stereotypes and exploiting young women. There were numerous reports of unethical practices, such as for example coercion and exploitation of hostesses, resulting in a negative perception of the among certain segments of the population. Additionally, the close association of room salons with corruption and illicit activities has generated increased scrutiny and regulation by authorities.

The economic impact of room salons on Gangnam's nightlife and broader economy is significant. These establishments contribute to the area economy by generating substantial revenue through the sale of high-end drinks and services. They also create employment opportunities, not just for hostesses but in addition for various support staff such as for instance waiters, bartenders, and security personnel. However, this economic contribution is usually overshadowed by the ethical and legal issues surrounding the industry.