The global sugaring hair removal market, valued at US$ 2.9 billion in 2022, is projected to grow at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2031, reaching an estimated value of US$ 4.5 billion by the end of the forecast period. This growth is driven by the increasing consumer preference for natural and organic products and the rapid expansion of the personal care sector.
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Analysts’ Viewpoint on Market Scenario
Market analysts anticipate a significant surge in demand for sugaring hair removal products due to their natural composition and skin-friendly properties. Sugaring hair removal, known for its use of simple, natural ingredients such as lemon, sugar, and water, offers a convenient and eco-friendly alternative to traditional hair removal methods like waxing. The growing awareness of the benefits of sugaring, especially among consumers with sensitive skin, is expected to create lucrative opportunities for vendors in the global market.
Market Introduction
Sugaring hair removal, which involves the application of a sticky, gel-like paste to remove hair, is gaining popularity due to its natural ingredients and skin-friendly properties. The paste, made from lemon, sugar, and water, contains no chemical additives, making it a safer option for individuals with sensitive skin. Unlike waxing, sugaring removes hair and the top dead layers of skin, reducing the likelihood of irritation and allergic reactions. This growing preference for organic and natural hair removal solutions is anticipated to drive the market’s growth in the coming years.
Increase in Focus on Esthetic Appeal
The rise in social media usage has heightened awareness about personal care, significantly boosting the market value for sugaring hair removal. As consumers become more conscious of their appearance and invest in esthetic appeal, the demand for effective and natural hair removal solutions is on the rise. Additionally, the increase in disposable income among the middle-class population is driving expenditure on personal care products. According to the U.S. Bureau of Labor Statistics, average annual expenditure for all consumer units increased by around 9.1% in 2021 compared to 2020, with a 3.7% increase in average income before taxes during the same period.
The rapid growth of the e-commerce sector and the availability of last-mile delivery in tier 2 and 3 cities are further fueling the demand for sugaring hair removal products. These developments are providing emerging market opportunities for vendors, enabling them to reach a wider consumer base.
Growth in Personal Care Industry
The personal care sector is expanding at a remarkable pace, driven by increased consumer spending, changing preferences, and the rise of online platforms. According to the India Brand Equity Foundation (IBEF), India’s retail sector accounts for over 10% of the country’s GDP and employs around 8% of the workforce, making it the 5th largest global destination in retail space. Similarly, the U.S. Bureau of Labor Statistics projects an 8.1% growth rate for the personal care sector in the U.S. from 2020 to 2030, significantly outpacing the average growth rate of 1.7% for total employment. This expansion in the personal care industry is expected to drive the development of the sugaring hair removal market (シュガーリング脱毛市場).
Regional Outlook
Asia Pacific is poised to hold the largest market share from 2023 to 2031, driven by the growth of the personal care sector and rising disposable income in the region. Increasing awareness about organic alternative solutions and growing consumer spending on personal care products are also propelling market growth in Asia Pacific. In North America, the emphasis on personal grooming and the expansion of the e-commerce sector are driving market progress. The region is also benefiting from increased expenditure on personal care products and the influence of social media, which are boosting market revenue.
Key Players and Developments
The global sugaring hair removal industry is characterized by the presence of multiple key players, including Edgewell (Schick Hydro Silk), Guangzhou Fourto Sanitary Products Co., Ltd. (WaxKiss), Luvspick, MOOM Inc., Nad’s, Parissa Laboratories Inc., Reckitt Benckiser, Sugar Sugar, Sugardoh Inc., and Sugaring NYC. These companies are investing heavily in promotional activities to increase their market share and expand their presence in the global market.
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