The global calcium malate market is witnessing significant growth, fueled by increased health consciousness among consumers amid the ongoing COVID-19 pandemic. As individuals strive to boost their immune systems and overall health, the demand for multivitamins and calcium supplements has surged. This trend presents a lucrative opportunity for companies in the calcium malate market.
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E-pharmacies and e-commerce platforms have experienced a notable increase in sales of calcium malate supplements. To capitalize on this demand, many platforms are offering substantial discounts on combo packs that include calcium malate and multivitamin tablets in various flavors. Effervescent supplements, in particular, are in high demand due to their perceived benefits in fighting infections. Researchers are also exploring the potential role of calcium in detecting and treating infections, further driving interest in calcium malate supplements.
Calcium Malate: Promoting Muscle Contraction and Bone Health
Calcium malate, also known as calcium citrate malate, is becoming a staple in dietary supplements due to its benefits in promoting proper muscle contraction and bone health. The nutraceutical segment, which holds the largest market share, is expected to continue dominating the calcium malate market, which is projected to reach approximately USD 360 million by 2030. The rising prevalence of osteoporosis and sensitivity to natural carbohydrates has led nutrition companies to recommend calcium malate supplementation to avoid calcium deficiency.
Challenges and Growth Opportunities
Despite the benefits, the calcium malate market faces challenges. Clinical side effects such as allergic reactions, including swelling of the tongue, hives, and difficulty breathing, can inhibit market growth. As a precaution, pharmaceutical companies advise consumers to seek medical consultation before consuming supplements to avoid adverse health events.
NutriScience Innovations, a U.S.-based food product supplier, offers calcium citrate ingredients for animal health and nutraceutical applications. Manufacturers are innovating to develop supplements that help individuals achieve peak bone mass, especially targeting older women who are susceptible to bone mass loss.
Expanding Applications and Market Segments
Calcium malate is gaining visibility in various products, including fruit preparations, jellies, and beverages. For example, Dr. Paul Lohmann's Calcium Malate is marketed as a stabilizer in fast-melt sticks and fruit preparations. Companies are also catering to niche markets with GMO-free and allergen-free ingredients, addressing the demands of vegan and vegetarian consumers.
The demand for calcium malate supplements extends to pharmaceutical drugs for cardiovascular disease (CVD) patients. Manufacturers are developing powder, tablets, and capsules to facilitate healthy blood pressure and are producing micronized, micro-encapsulated, and customized products to meet specific consumer needs. The market is expected to advance at a favorable CAGR of 5.6% during the forecast period.
E-Commerce: A Profitable Business Model
E-commerce has emerged as a profitable business model for manufacturers in the calcium malate market. Companies like Vital Nutrients are expanding their distribution chains via e-commerce platforms to boost sales of their calcium malate supplements. Healthcare companies are intensifying their R&D efforts to develop formulations that are readily absorbed and well-tolerated, addressing the needs of lactose-intolerant customers and those following dairy-free diets.
Analyst’s Perspective
Calcium supplements that act as natural effervescents and boost the immune system are highly preferred during the COVID-19 crisis. Hormonal changes in women during menopause have also triggered the demand for calcium malate supplements. However, the difficulty in absorbing certain medicines when consuming calcium malate should be addressed by encouraging consumers to consult their doctors regarding their current medications.
Market Overview and Trends
The global calcium malate market is estimated to be valued at approximately USD 211.4 million in 2020, with expectations to reach around USD 360 million by 2030 at a CAGR of 5.6%. Malnutrition remains a critical health issue worldwide, driving the need for effective nutritional care through dietary supplements.
Based on end use, the nutraceutical segment holds the largest market share, followed by the pharmaceutical segment. Calcium malate is predominantly available in tablet form, which holds the maximum market share, while the powder and granules form segment is expected to expand at the highest CAGR due to its easy handling and mixing properties.
North America and Europe account for nearly 50% of the calcium malate market, driven by consumer awareness of healthy diets and micronutrient consumption. The market in Asia Pacific, Latin America, and the Middle East and Africa also offers significant growth potential due to increasing population and calcium deficiencies leading to various health issues.
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