The company claims to offer insurance for cars and homes, which is cool. There are a myriad of insurance companies across the United States, from Geico and their adorable British gecko to The General, and their mascot, Sleepy Mut 23 Coins.
What is so odd about the Steelers name their stadium "Acrisure Stadium" odd is that, according to practically every source available that doesn't mention Acrisure directly, they're not a huge company. It's certainly not enough to warrant them having the right to name an Madden NFL 23 arena up against other giants in the league.
How did this new insurance/tech company come up with the name of the stadium? It could be a case of old-fashioned nepotism. In the article in The Pittsburgh Gazette we start to understand how the connection with Acrisure as well as the Steelers is more than the purchase of the naming rights."Two years ago, the company purchased the insurance business of the artificial intelligence firm Tulco LLC which is headed by its Chairman and CEO happens to be named Mr. Tull. Tulco was a major minor shareholder of Acrisure in the course of that deal, as per an announcement made in the year 2000.
The Mr. Tull, a billionaire film producer, also holds an equity stake in Steelers." Also, Thomas Tull had a company called Tulco that he later sold to Acrisure which made him a partial owner of Buy Madden 23 Coins. Tull also has a part-ownership of the Steelers. Therefore, when Acrisure is paying Tull for the Steelers, Tull is kind of paying himself. This doesn't sound suspicious in any way. Maybe this is normal and I'm just lost for no reason. I'll admit it. To be honest I've been a bit confused regarding this since I read this paragraph on the website of Acrisure about their benefits for clients.
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