The global nail care market, valued at US$ 13.3 billion in 2023, is projected to reach US$ 23.6 billion by 2034, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2034. This substantial growth is driven by increasing awareness of nail health, the surge in popularity of nail art, and evolving consumer lifestyles.
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Growth Drivers
Awareness of Nail Health
A significant driver of the nail care market is the growing awareness of nail health. Historically, nail care was predominantly viewed as a cosmetic concern. However, contemporary research underscores that nail health is a reflection of overall well-being. Conditions such as brittle nails or discoloration can indicate underlying health issues, including fungal infections, nutritional deficiencies, and dehydration. This shift in perception has led to a surge in demand for products that not only enhance appearance but also improve nail health. Consequently, products like cuticle oils, nail strengtheners, and treatments for specific nail conditions have gained popularity, fueling market growth.
Changing Lifestyles and At-home Nail Care
The nail care market has seen remarkable growth due to changing consumer lifestyles and preferences. The rise of social media, coupled with increased disposable income, has spurred the demand for nail care products and services. Women, in particular, are spending more time and resources on personal grooming, including nail care, as part of their daily routines. Social media platforms such as Instagram have exposed women to a vast audience of beauty and fashion enthusiasts, encouraging them to experiment with nail art as a form of personal expression.
Moreover, the adoption of Western lifestyles has led to an increased emphasis on appearance and personality. As more women join the workforce, there is a growing focus on looking presentable and professional. According to the U.S. Bureau of Labor Statistics, the labor force participation rate for women was 56.8% in 2022. This trend is expected to continue, driving the demand for nail care products and services.
Nail Color: The Dominant Segment
Nail color remains the dominant segment in the nail care market, reflecting consumers' desire for self-expression and style. The popularity of nail color is influenced by fashion trends, seasons, and individual preferences. Many consumers use nail polish to express their mood or personality, making it a staple in their beauty routines. The ease of application and affordability of nail color products further support their dominance in the market.
However, the nail treatment segment is expected to grow at the highest rate during the forecast period. Recommendations from manicurists, dermatologists, and other nail care specialists are major factors driving the demand for nail treatment services. These treatments address specific nail issues such as dryness, brittleness, and overall nail health, making them an essential part of comprehensive nail care.
Regional Insights
Asia Pacific: The Leading Region
The Asia Pacific region held the largest share of the nail care market in 2023. Rapid urbanization and globalization have increased the demand for nail care products that enhance appearance and support nail health. Asian consumers are known for their love of nail art and their commitment to staying abreast of global style trends. This has led to a high demand for a wide range of nail art accessories, colors, and patterns.
The popularity of K-beauty (Korean) and J-beauty (Japanese) trends has also significantly impacted the nail care industry in the Asia Pacific region. These beauty philosophies emphasize skincare and grooming routines, with nail care being an integral component. As a result, the Asia Pacific region is expected to continue dominating the nail care market during the forecast years.
Key Players and Market Developments
Leading companies in the global nail care market are heavily investing in product innovation and market expansion. American International Industries, Barielle Ltd., California Chemical Specialties, The Estée Lauder Companies Inc., CNC International B.V., OPI Products, Inc., Creative Nail Design, Inc., Delia Cosmetics, Kirker Enterprises, Inc., and Keystone Industries are some of the prominent players in the market.
Recent developments highlight the focus on sustainable and innovative products. For instance, in February 2024, OPI Products, Inc. unveiled its Spring 2024 Collection, featuring sparkly and glittery sheer glazes designed to be layered over highly-pigmented crèmes for endless color possibilities. Similarly, in July 2023, Essie introduced its Love Collection, an 80% plant-based polish formulation made from environmentally sourced substances like cotton, corn, and sugarcane. The collection comes in a 25% recycled glass bottle with a 93% recycled plastic lid and features Essie's first plant-based bristle brush.
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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.
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