The global aromatherapy market is a growing industry due to the numerous health benefits associated with aromatherapy products. The aromatherapy products are in high demand due to the growing preference for natural remedies over synthetic drugs to manage stress, anxiety, depression and various other health issues. Aromatherapy involves the use of plant-derived aromatic essential oils and other aromatic compounds for improving psychological or physical well-being. The rising cases of lifestyle diseases due to changing lifestyle and increasing work pressure have boosted the demand for aromatherapy products globally. The essential oils used in aromatherapy have medicinal properties that help relieve pain, reduce stress and anxiety, boost immunity and energy levels, and provide relaxation.

The Global aromatherapy market is estimated to be valued at US$ 6.39 Bn in 2024 and is expected to exhibit a CAGR of 8.2% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Aromatherapy are doTERRA International, Koninklijke DSM N.V., International Flavors & Fragrances Inc., Symrise, Eden Garden, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oil, Mountain Rose Herbs, Plant Therapy Inc., Thann-Oryza Co. Ltd, G Baldwin & Co., Ouwave Aroma Tech Co. Ltd, RyohinKeikaku Co. Ltd, and Isagenix International LLC. These key players are investing in R&D activities to launch novel and effective aromatherapy products.

The key opportunities in the aromatherapy market include rising demand for organic and natural personal care products, increasing sales of aromatherapy products through online channels, and growing adoption of aromatherapy in the healthcare sector for pain management and stress relief.

The global players in the aromatherapy market are expanding their presence across different regions to tap the growth opportunities. The companies are focusing on strengthening their distribution channels in emerging markets of Asia Pacific and Latin America. Various strategic partnerships and collaborations are also been witnessed within the aromatherapy industry to expand globally.

Market drivers

The rising prevalence of lifestyle diseases such as insomnia, depression, anxiety due to changing lifestyle and poor eating habits has boosted the adoption of aromatherapy as it offers natural treatment solutions. Furthermore, growing consumer awareness about the various health benefits of aromatherapy is anticipated to fuel the market growth over the forecast period.

Market restraints

Availability of alternative treatment options and synthetic drugs is one of the major challenges for the growth of global aromatherapy market. Secondly, lack of scientific evidence and clinical data to support aromatherapy claims and precise essential oils required for specific conditions are major restraining factors.

Segment Analysis
The aromatherapy market is dominated by products like essential oils which are extensively used for therapeutic purposes and massages. Within essential oils, lavender essential oil accounts for over 25% of the total essential oils consumed globally owing to its calming and soothing properties. It helps in reducing stress and promoting relaxation. Growing consumer preference for natural wellness solutions is driving the demand for lavender oil. Lemon and peppermint essential oils have also emerged as major segments due to wide applications across food & beverages, personal care, and commercial industries. Rising use of lemon oil in cleaners and household products and peppermint oil in oral care products is spurring growth of these oil types.

Global Analysis
Regionally, Europe accounts for around 35% value share backed by high adoption of aromatherapy among consumers for relaxation and well-being. North America is another major market supported by increasing awareness about aromatherapy benefits and presence of global market players. Asia Pacific market is expanding at a rapid pace led by countries like China and India where aromatherapy is gaining traction. Growing interest of consumers in traditional Chinese medicine and Ayurveda is strengthening the demand.

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