Bathrobe Market Size, Share, Industry Overview, Analysis and Forecast 2024-2032
IMARC Group, a leading market research company, has recently releases report titled “Bathrobe Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global bathrobe market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the bathrobe market?
The global bathrobe market size reached US$ 3.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.05 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032.
Factors Affecting the Growth of the Bathrobe Industry:
- Rising consumer preferences for luxury and comfort:
Modern consumers are increasingly willing to invest in premium, high-quality products that enhance their home experience. This trend is fueled by the rising disposable incomes and a growing middle class. Bathrobes, once seen merely as practical items, are now viewed as luxury products that offer comfort and indulgence. High-end materials like Egyptian cotton, Turkish cotton, and bamboo are gaining popularity due to their superior softness, absorbency, and durability. Brands are capitalizing on this trend by offering a range of luxury bathrobes with features such as personalized embroidery, innovative designs, and sustainable fabric options. The perception of bathrobes as a symbol of a relaxed, leisurely lifestyle is further reinforced through marketing strategies and celebrity endorsements, contributing to the market demand.
- Increasing health and wellness trends:
As more people adopt healthier lifestyles, there is a growing emphasis on self-care and wellness routines, which often include activities like spa treatments, yoga, and at-home relaxation rituals. Bathrobes are integral to these routines, providing comfort and a sense of well-being. The COVID-19 pandemic has amplified this trend as more people seek comfort and solace at home, investing in products that enhance their home environment and promote relaxation. Additionally, the growing popularity of home spas and wellness kits has driven demand for premium bathrobes designed for these purposes. Consumers are looking for bathrobes that are comfortable and have health benefits, such as being hypoallergenic or made from organic materials, thus bolstering the market growth.
- Growing hospitality and tourism industry:
High-end hotels, resorts, and spas are key consumers of luxury bathrobes, offering them as part of their guest amenities to enhance the guest experience. The global expansion of the hospitality sector, with more boutique hotels and luxury resorts opening, increases the demand for high-quality bathrobes. These establishments often seek to differentiate themselves by providing superior guest services and experiences, which include offering plush, comfortable bathrobes. Moreover, the rise in global travel and tourism, driven by increasing disposable incomes and a desire for unique experiences, boosts the demand for bathrobes in the hospitality industry. Guests often associate the comfort and luxury of a hotel stay with the quality of amenities provided, including bathrobes is impelling market growth.
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Bathrobe Market Report Segmentation:
Breakup By Material:
- Cotton
- Linen
- Cotton Linen Blend
- Silk
- Others
Cotton accounts for the majority of shares because they are favored for its softness, absorbency, and breathability, making it ideal for bathrobes.
Breakup By Distribution Channel:
- Hypermarket and Supermarket
- Specialty Stores
- Online Retail
- Others
Hypermarkets and supermarkets dominate the market due to their wide product variety and convenience, which attract a large number of consumers.
Breakup By End User:
- Hotels
- Households
- Others
Hotels represent the majority of shares as they prioritize premium, comfortable bathrobes to enhance guest experience and luxury.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America enjoys the leading position due to high disposable incomes and a strong hospitality industry, which drive significant demand for luxury bathrobes.
Global Bathrobe Market Trends:
The rise of online retail platforms, which offer a wide range of styles and sizes, making it easier for consumers to access and purchase luxury bathrobes from the comfort of their homes, coupled with targeted digital marketing and personalized shopping experiences, strengthening the market growth. Along with this, increasing trends in home renovation and interior design, where consumers seek to enhance their bathroom aesthetics with high-quality, stylish bathrobes that complement their upgraded, spa-like home environments, thereby blending functionality with modern design, supporting the market expansion.
Who are the key players operating in the industry?
The report covers the major market players including:
- Abyss Habidecor
- Alexander Del Rossa
- Boca Terry
- Bown of London
- Bursali Towels (U.K.) Ltd.
- Fishers Finery
- Frette
- Gianni Versace S.r.l. (Capri Holdings Limited)
- JiangSu Canasin Weaving Co. Ltd.
- Monarch Towel Company
- Sandex Corp.
- Sara Textiles Limited
- The Bathrobe Company
- Tommy Hilfiger Licensing B.V. (PVH Corp.)
- TowelSelections
Browse the full report with TOC and List of Figures: https://www.imarcgroup.com/bathrobe-market
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