The global dehydrated vegetables market was valued at US$ 69.6 billion in 2022 and is expected to reach US$ 107.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2031. This growth is fueled by a rise in focus on food preservation and an increase in demand for processed and ready-to-cook food products. Dehydrated vegetables offer extended shelf life by removing moisture while maintaining nutritional value and taste, making them a convenient and nutritious option for consumers with busy lifestyles.
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Market Drivers
1. Adoption of Healthy Snacking Options
The trend towards healthier eating habits has significantly boosted the demand for dehydrated vegetables. These products are perceived as healthier alternatives to traditional snacks, providing essential nutrients while being low in calories. The dehydration process preserves most of the vegetables' vitamins, minerals, and fiber content, although some loss of water-soluble vitamins like vitamin C can occur.
2. Rise in Demand for Processed Food
Globalization has expanded food supply chains, making processed foods, including snacks, beverages, and convenience meals, readily available worldwide. Dehydrated vegetables play a crucial role in these products, offering flavor, texture, and nutritional benefits. The convenience and variety offered by processed foods containing dehydrated vegetables appeal to consumers, contributing to the market's growth.
3. Focus on Food Preservation
Dehydrated vegetables help reduce food waste by extending the shelf life of produce, making them an attractive option for consumers and manufacturers alike. The ability to store these products without refrigeration adds to their appeal, especially for those involved in activities like camping and hiking.
Market Trends and Innovations
1. Innovation in Food Manufacturing
Food manufacturers are continuously innovating to develop new processed food products that cater to evolving consumer preferences and dietary trends. Techniques to ensure prolonged shelf life and quality in processed and packaged food have led to the increased use of dehydrated vegetables. These innovations are driving the market dynamics, making dehydrated vegetables a staple in various processed food products.
2. Growth in Ready-to-Cook Food Consumption
The convenience offered by ready-to-cook food products has led to their increased consumption, thereby driving the demand for dehydrated vegetables. According to the U.S. Department of Agriculture, while less than 12% of the working population purchases ready-to-cook food from groceries, a significant 72% opt for these products from full-service restaurants. This trend highlights the growing reliance on convenient food options, fostering the development of the dehydrated vegetables market.
Regional Insights
Asia Pacific Leading the Market
In 2022, Asia Pacific dominated the global dehydrated vegetables market, driven by an increasing adoption of healthy lifestyles and a growing working population. The expansion of the food industry in this region has bolstered the production of dehydrated vegetables, further supporting market growth. Additionally, the demand for functional food products has risen, leading to the launch of new plant-based snackable functional foods, as seen with Plix in India in May 2022.
Key Players and Competitive Landscape
The dehydrated vegetables market is characterized by the presence of several key players who are adopting various strategies to enhance their market position. Leading companies such as Olam International, Symrise AG, Naturex S.A., Mercer Foods, LLC, BC Foods, Inc., Harmony House Foods, Inc., and others are focusing on partnerships, acquisitions, and innovations to expand their product portfolios and increase their global presence.
1. Strategic Partnerships and Acquisitions
Manufacturers are forming partnerships and acquiring other companies to enhance their production capacities and expand their reach. These strategic moves allow them to meet the growing demand for dehydrated vegetables and improve their overall business performance.
2. Product Innovations
Innovation remains a key focus for companies in the dehydrated vegetables market. By adopting new production techniques and launching innovative products, manufacturers aim to cater to consumer demands and stay competitive. These innovations are not only focused on improving the quality and shelf life of dehydrated vegetables but also on introducing new flavors and textures to attract consumers.
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