As per the current market research conducted by the CMI Team, the India Hair Styling Products Market size is expected to record a CAGR of 9.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 3,554.6 Million. By 2033, the valuation is anticipated to reach USD 7,784.2 Million.

India Hair Styling Products Market: Growth Factors and Dynamics

• Increasing Disposable Income: Rising disposable income among the middle-class population in India has led to increased spending on personal grooming products, including hair styling products. As consumers become more conscious of their appearance and grooming habits, the demand for a variety of styling products such as gels, creams, and sprays continues to rise.

• Changing Consumer Preferences: With the influence of social media, television, and celebrities, there has been a significant shift in consumer preferences towards trendy hairstyles and grooming techniques. Indian consumers are increasingly experimenting with different hair styles, driving the demand for a wide range of hair styling products to achieve desired looks.

• Urbanization and Westernization: Urbanization and the influence of Western culture have led to a growing acceptance of modern grooming practices in India. Urban consumers, particularly in metro cities and tier 1 towns, are more inclined towards adopting international beauty trends, fueling the demand for advanced hair styling products available in the market.

• Expansion of Organized Retail: The expansion of organized retail channels such as supermarkets, hypermarkets, specialty beauty stores, and online platforms has made hair styling products more accessible to consumers across urban and semi-urban areas in India. These channels offer a wide range of products from both domestic and international brands, contributing to market growth.

• Product Innovation and Brand Awareness: Intense competition among hair styling product manufacturers has led to continuous product innovation and aggressive marketing strategies. Companies are launching new formulations, packaging designs, and branding initiatives to differentiate themselves in the market and capture consumer attention. Moreover, celebrity endorsements and influencer marketing play a significant role in increasing brand awareness and driving sales.

• Rising Male Grooming Market: The male grooming segment is witnessing significant growth in India, driven by changing societal norms, increased focus on personal grooming among men, and the availability of specialized hair styling products tailored to men’s needs. This growing market presents opportunities for manufacturers to introduce innovative products and target the expanding base of male consumers seeking grooming solutions.

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India Hair Styling Products Market: Partnership and Acquisitions

• In 2022, Godrej Consumer Products sold their BBlunt premium hair styling products to Honasa Consumer Pvt. Ltd. With this acquisition, Honasa Consumer Pvt. Ltd. is poised to take over ownership and management of all BBlunt hair styling products.

• In 2022, Beacon Bio Life Sciences Private Limited’s “Atulya” brand introduces a new range of hair care products enriched with Veg Keratin and wheat protein. The range includes shampoo, conditioner, hair oil, and hair mask, offering natural alternatives to traditional animal-derived keratin.

India Hair Styling Products Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the India Hair Styling Products Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption of Supply Chains: The COVID-19 pandemic disrupted supply chains, causing delays in the availability of raw materials and finished products. Lockdown measures, factory closures, and transportation restrictions hindered the production and distribution of hair styling products, leading to supply shortages and impacting market growth.
• Shift in Consumer Behavior: During the pandemic, consumer priorities shifted towards essential goods, leading to reduced spending on discretionary items like hair styling products. With salons and beauty parlors temporarily closed and social gatherings limited, the demand for styling products declined as consumers prioritized basic grooming routines at home, affecting market sales.
• E-commerce Expansion: The Indian hair styling products market is leveraging the growth of e-commerce platforms to reach consumers directly. Manufacturers and retailers are focusing on strengthening their online presence, offering a wide range of products, attractive discounts, and convenient delivery options to encourage online purchases and cater to changing consumer preferences.

List of the prominent players in the India Hair Styling Products Market:

• L’Oréal India Pvt. Ltd.
• Hindustan Unilever Limited (HUL)
• Marico Limited
• Godrej Consumer Products Limited
• Procter & Gamble India
• Emami Limited
• Dabur India Ltd.
• Bajaj Consumer Care Ltd.
• VLCC Personal Care Ltd.
• Jovees Herbal Care India Ltd.
• Himalaya Drug Company
• Patanjali Ayurved Limited
• Wella India
• Schwarzkopf Professional India
• Garnier India (L’Oréal India Pvt. Ltd.)
• Others

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