In today’s dynamic changing digital space, WhatsApp Business API has arrived as a powerful tool, allowing businesses to connect with their audience with ease. However, knowing the WhatsApp API pricing structure is vital for making informed business decisions and improvising costs.  

The cost is zero. Yes, WhatsApp never charges for the API. It includes various other costs. These costs vary from meetings-based pricing by WhatsApp and the platform/services fee charged by WhatsApp Business Solution Providers.  

WhatsApp gives an allowance of 1000 free conversations. This gives businesses an initial outreach capacity. This also offers a great opportunity for businesses to start using WhatsApp Business without major initial costs. However, knowing the limitations and planning your WhatsApp communication strategy is crucial to ensure a constructive and cost-effective approach.  

WhatsApp Business API pricing by WebMaxy structure WhatsApp Commerce EXPLAINED  

The WhatsApp Business API pricing structure is based on two primary foundations:  

1. Subscription Charges: Think of this as your monthly platform access fee. Different WhatsApp Business API Solution providers offer varying plans and pricing. 

Select a plan that suits your business needs, like WebMaxy’s economical options featuring a free demo. 

2. Conversation Charges: This is where WhatsApp itself steps in. They charge a small fee for each 24-hour conversation your business has with a user. 

The exact cost of WhatsApp API depends on the conversation type (marketing, service, etc.) and the user’s geography. Your Business Solution provider will likely add a slight markup for their service and infrastructure. 

Meta Verification (Onboarding) Process  

There are 2 verification processes for Meta Transactions.   

  • BSP (Business Solution Provider) Verification 

  • Cloud Verification 

In the BSP Verification process per transaction charges are 0.8 Rs. The processing time is about 2 Days. You can pay charges in Advance (pre-paid) mode.  

In the Cloud Verification process per transaction charges are 0.75 Rs. The processing time is 7 days. You need to pay through a Debit Card, and it cannot be in advance or pre-paid mode.  

WhatsApp Business API Cost Structure BRIEFED  

The WhatsApp Business API provides a powerful way for businesses to connect with customers around the globe. However, the WhatsApp Business API pricing structure varies depending on your location. Here’s a breakup of API pricing as India and the Rest of the World with USA.  

WhatsApp Business API Pricing India 

Conversation Categories: Like other regions, India classifies conversations into service, marketing, utility, and authentication.  

Free Service Quota: Businesses in India receive a generous allocation of free, unlimited service conversations (After Sales) per month via WhatsApp, permitting them to focus on customer support and engagement without urgent financial concerns.    

Meta Transaction Charges: In India, Meta Transaction charges are on a per-transaction basis. They are Rs.800 for 1000 Transactions. These are consumption basis purely.  

Country 

Marketing 

Utility 

Authentication 

Authentication – International 

Service 

India 

$ 0.0099 

$ 0.0042 

$ 0.0014 

$ 0.028 

$ 0.004 

 

WebMaxy’s WhatsApp Business API Pricing Structure [EXPLAINED] For India  

WebMaxy’s pricing is classified into two plans: 

1. Growth Plan    

  • The growth plan starts at Rs. 5400 ($ 64.62) / Quarter. A growth plan is available annually with Rs. 19,200 ($ 229.41). 

  • Growth plan features are 1 Brand Connect, Workflow automation, Chat Automation, Audience Builder, Free WhatsApp API Approval and Setup and Unlimited team members, Bulk WhatsApp Campaigns, 24 Hours Support SLA, Rate Limit 300 API calls/ min., No Markup charges, Dedicated Success Manager, 1 WhatsApp Business Number. 

 

2. Advance Plan   

  • Advance plan starts at Rs. 8640 ($ 103.23) / Quarter. It costs Rs. 30720 ($ 367.06) Annually i.e. per year. Currency conversion rates will fluctuate. 

  • The Advanced pricing plan builds on the Growth plan, offering unlimited external app integrations with WhatsApp, additional User Segments for loyal and high-spending customers, and developer API access for Session messages and Incoming messages. 

  • You can request a higher rate limit of 500 API calls per minute, and you’ll also have access to Agent Statistics. Agent Chat Assignment in advance. You will get 5 WhatsApp Business Numbers and 3 Brand connects. 

 

Meta Introduces Authentication Templates in India  

From July 1, 2024, Meta is going live, with authentication templates in India. All WebMaxy users will be able to send authentication templates to people with +91 phone numbers.  

Authentication Templates are certain message templates designed for authentication purposes, like sending one-time passwords (OTPs) or verification codes. This feature will be available to all WebMaxy users who need to send authentication templates to WhatsApp users with Indian phone numbers.  

If your business is not based in India and you send an authentication message to a WhatsApp user with an Indian phone number (+91), you will be charged at India’s authentication international rate. Please check Meta’s developer documentation to understand if the authentication-international rate applies to your authentication messages.  

Breaking Down WhatsApp Business API Cost:  

No Hidden Fees: Providers like WebMaxy provide transparent WhatsApp API pricing with no hidden costs for setup or trial periods. 

Select Your Plan: Select a WhatsApp subscription plan that matches your business requirements and budget. Meta charges are different for every country. 

Sales, support, and marketing teams all take part in selecting your WhatsApp Business API plan! 

  1. Sales: How many leads qualify for service interactions (free quota)? 

  1. Support: What volume of customer support queries do you handle monthly? 

  1. Marketing: How many targeted campaigns and promotions will you run? 

Per-conversation fees: Understand the varying costs based on conversation type and user location. 

 Find an exclusive illustration of Regional WhatsApp conversation charges stated by Meta.  

Gain Benefits of WebMaxy Pricing 

Find the best suitable plan for your usage 

Browse WebMaxy Plans Here 

 

WhatsApp Business API Pricing USA & Rest of the World  

Conversation Types: The USA follows the same conversation category system as India, offering free service interactions and tiered pricing for other categories.  

Regional Variations: Conversation costs in the USA and other countries differ slightly depending on the location where the user stays.  

International Communication: Businesses in the USA and other countries may incur additional WhatsApp business charges for communications with users outside the country.  

Country (Region) 

Marketing 

Utility 

Authentication 

Authentication – International 

Service 

North America 

0.025 

0.015 

0.0135 

n/a 

0.0088 

Rest of Latin America 

0.074 

0.0494 

0.0445 

n/a 

0.0423 

United Arab Emirates 

0.034 

0.0198 

0.0178 

n/a 

0.019 

United Kingdom 

0.0705 

0.0398 

0.0358 

n/a 

0.0388 

France 

0.1432 

0.0768 

0.0691 

n/a 

0.0859 

Germany 

0.1365 

0.0853 

0.0768 

n/a 

0.0819 

Italy 

0.0691 

0.042 

0.0378 

n/a 

0.0386 

Netherlands 

0.1597 

0.08 

0.072 

n/a 

0.0891 

Russia 

0.0802 

0.0477 

0.0429 

n/a 

0.0398 

Rest of Central & Eastern Europe 

0.086 

0.0619 

0.0557 

n/a 

0.025 

Rest of Middle East 

0.0341 

0.0198 

0.0178 

n/a 

0.0218 

Rest of Western Europe 

0.0592 

0.042 

0.0378 

n/a 

0.0397 

 

WebMaxy’s WhatsApp Business API Pricing Structure [EXPLAINED] For USA & Rest of The World  

WebMaxy’s pricing is classified into two plans:  

1. Basic Plan   

  • Basic plan starts at $ 60 / Quarterly. The basic plan is available annually for $ 200. 

  • Get access to Click to WhatsApp Ads Analytics Dashboard, Automated Workflows, Advanced Campaign Filters, Conversation Analytics, and more. 

  • Use additional chat automation features like Delayed Messages and Custom Auto Replies. 

  • With roles and permissions, you have control, and you can integrate up to 3 apps. There are extra user segments for Repeat and Recovered users. 

  • Plus, you’ll have developer API access for template and message sending, as well as message status webhooks. 

  • The rate limit for API calls is 300 per minute upon request, and you’ll receive hand-held onboarding and setup support. You will get 1 WhatsApp Business Number with 1 Brand connection. 

 

2. Advance Plan  

  • Advance plan starts at $ 75 / Quarterly. It cost $ 250. 

  • The Advanced pricing plan builds on the Growth plan, offering unlimited external app integrations with WhatsApp, additional User Segments for loyal and high-spending customers, and developer API access for Session messages and Incoming messages. 

  • You can request a higher rate limit of 500 API calls per minute, and you’ll also have access to Agent Statistics. Agent Chat Assignment in advance. You will get 5 WhatsApp Business Numbers with 3 brand connects. 

 

Standard Terms & Conditions for Conversations Pricing  

Now, let us understand WhatsApp Conversation and the pricing factor for it after sales.  

In simple words, a WhatsApp conversation happens when a business messages a user/customer. It is a 24-hour messaging window that starts only when a business messages a user.  

Businesses and users can exchange any number of messages, along with template messages, within a 24-hour conversation session without attracting additional charges.   

WhatsApp Conversations are Charged depending on the category of the Template message & will vary as per the receiver’s country.  

Conversations costs (applicable for Indian customers) –   

  • ₹0.81/ Marketing Conversation 

  • ₹0.35/ Authentication Conversation 

  • ₹0.35/ Utility Conversation 

  • ₹0.35/ Service Conversation 

The above Prices are for Sending Conversations in India. All the above pricing mentioned is exclusive of GST. 

All conversations are valid only for 24 hours. WhatsApp Green Tick Application is FREE. At WebMaxy, we provide unlimited service conversations.   

3 Tips to Minimize WhatsApp Business API Cost  

By understanding these two key components of the WhatsApp Business API pricing structure, you can confidently browse the WhatsApp Business API pricing model and choose the most cost-effective option for your WhatsApp business communication needs.  

1. Optimize Conversation Flow:  

  • Maximize Free Service Conversations: Focus on service-related interactions, like troubleshooting or order updates, using the 24-hour window effectively. 

  • Utilize Message Templates: Pre-draft common responses for FAQs and routine inquiries to lower message exchanges within a conversation. 

  • Proactive Notifications: Send timely updates like order confirmations or appointment reminders within the 24-hour window to avoid starting new conversations for follow-up. 

2. Target & Schedule Campaigns:  

  • Send Targeted Campaigns: Prioritize high-value campaigns targeted to specific audience segments rather than mass broadcasts. 

  • Schedule Targeted messages: Pick for automated delivery during non-peak hours to avoid paying for urgent responses within 24 hours of user message triggers. 

  • Utilize Click-to-WhatsApp Ads: Motivate organic communication by using Click to WhatsApp Ads strategically, letting users initiate the conversation, lowering your WhatsApp business solution cost. 

 

3. Monitor & Analyze Performance:  

  • Track Conversation Breakdown: Consistently analyze your conversation types and locate opportunities to shift towards service-based interactions. 

  • Review Cost Per Conversation: Monitor your per-conversation charges to find areas for optimization and potentially adjust your plan or provider if necessary. 

  • Experiment & Adapt: Regularly test different messaging strategies and WhatsApp Campaign timings to search for the most cost-effective methods for engaging your audience. 

By executing these tips, you can browse the WhatsApp Business API pricing model effectively and ensure your communication is both impactful and budget friendly.  

Conclusion  

The pricing details for each region can change over time. It’s always preferred to consult with your WhatsApp Business Solution Provider (BSP) for the most updated and accurate cost information suitable to your specific needs and location. WebMaxy pricing structure is completely transparent and easy to understand with no hidden costs for set-up and trial period.  

By understanding the regional WhatsApp Business API communication costs, businesses can make confirmed decisions about their communication strategy and utilize their budget for maximum impact.  

We, at WebMaxy, believe in complete customer satisfaction and support for the business growth of our customers. You can ask us for help and any clarifications by 24 X 7. You can mail us your queries at info@webmaxy.co. 

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Frequently Asked Questions 

Is WhatsApp API free? 

The WhatsApp API itself is free but messages are chargeable per session in what is known as a conversation-based pricing model. Within 24 hours is a lot of time to help a customer, you’re mostly charged for a full conversation, irrespective of the number of messages.   

Can I use API for free? 

Developers can browse and search for Free APIs based on categories, keywords, or providers. Once they find the Free APIs they need, they can access documentation, sample code, and other resources to help developers integrate the API into their applications.