Electronic shelf labels (ESLs) are intelligent digital tags attached to physical shelves which display product and price information. ESLs are replacing conventional paper-based shelf labels as they enable retailers to change pricing information remotely in real-time. ESLs allow prices to be updated quickly based on in-store promotions without the need for manual intervention, improving pricing accuracy. Adoption of active ESLs that can retrieve price updates wirelessly without the need for a handheld device is a key trend in the market.

The global electronic shelf labels market is estimated to be valued at US$ 1,025.4 Mn in 2024 and is expected to exhibit a CAGR of 16.06 % over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the Electronic Shelf Labels are SES-Imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US, E Ink, Toshiba Global Commerce Solutions, SESimagotag, E-Ink, Wuxi Wei Feng Technology, and Cicor. The market is witnessing opportunities in the form of integration of IoT, beacons and AI with ESLs. This allows retailers to gain valuable insights into customer behavior and improve merchandising. Advancement of battery technologies is enabling the development of ESLs with longer battery life and advanced communication protocols are improving wireless network coverage in stores.

Market drivers

The primary driver for the Electronic Shelf Labels Market Trends is the need to enhance retail operations and customer experience. ESLs allow flexibility in pricing and help retailers gain significant cost savings from not having to reprint shelf labels for price changes. They also enable improved inventory management through real-time visibility of product and pricing information. With ESLs, retailers can better manage store operations, run targeted promotions and customize the shopping experience based on customer profiles to drive sales and optimize inventory levels. This improves their competitiveness amidst rising consumer demands.

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