IMARC Group, a leading market research company, has recently released a report titled “Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032​”. The study provides a detailed analysis of the industry, including the video streaming market share, size, trends and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global video streaming market size reached US$ 88.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032.

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Factors Affecting the Growth of the Video Streaming Industry:

  • Increased Internet Penetration:

The widespread expansion of internet access has been a pivotal factor driving the growth of the video streaming market. As high-speed internet becomes increasingly available, more people around the world are able to access streaming services without the constraints of slow buffering or low-quality video. This widespread connectivity is particularly important in developing regions where internet infrastructure has been rapidly improving. Furthermore, fiber-optic networks, fifth-generation (5G) technology, and advancements in wireless broadband have significantly enhanced internet speeds and reliability, making it feasible for users to stream high-definition (HD) and even ultra-high-definition (UHD) content seamlessly. This increased bandwidth allows for a more satisfying user experience, which in turn encourages greater consumption of video content.

  • Growing Smartphone and Tablet Usage:

The surge in smartphone and tablet usage has been a major catalyst for the growth of the video streaming market. Mobile devices have become ubiquitous, with millions of people around the world using them as the primary means for accessing digital content. This trend has significantly influenced how and where people consume video. Unlike traditional television, which is typically stationary, mobile devices offer the flexibility to watch content anytime and anywhere, whether during commutes, in waiting rooms, or while traveling. This convenience has led to a substantial increase in the consumption of on-demand and live-streaming content. Additionally, the high-resolution screens and powerful processors in modern smartphones and tablets support high-quality video playback, making these devices suitable for a premium viewing experience.

  • Technological Advancements:

Technological advancements have significantly transformed the video streaming landscape, enhancing both the quality and accessibility of content. The development of higher-resolution formats such as 4K and 8K, coupled with improvements in compression algorithms, allows users to enjoy crisp, clear visuals and immersive audio experiences. Additionally, innovations in adaptive streaming technology, which ensure that users receive the best possible quality based on their internet connection, minimizing interruptions and buffering issues, are positively influencing the market growth. Furthermore, the integration of artificial intelligence (AI) and machine learning (ML) into streaming platforms has led to more sophisticated recommendation algorithms, which tailor content suggestions to individual viewing habits and preferences. These advancements not only enhance user satisfaction but also increase engagement and retention.

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Video Streaming Market Report Segmentation:

By Component:

  • Solution 
    • IPTV
    • Over-the-top
    • Pay TV
  • Services 
    • Consulting
    • Managed Services
    • Training and Support

Solution holds the majority of the market share as it encompasses a broad range of essential tools and services necessary for delivering and managing content.

By Streaming Type:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming

Live/linear video streaming accounted for the largest market share because it offers real-time content such as sports and news, which attracts large audiences and high engagement.

By Revenue Model:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid 

Subscription represented the largest segment as it provides a steady and predictable income stream for streaming services.

By End User:

  • Personal
  • Commercial

Personal holds the majority of the market share as they subscribe to streaming services for individual or household entertainment.

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America's dominance in the keyword market is attributed to the highest adoption rates, the most advanced technology infrastructure, and a mature market for streaming services

Global Video Streaming Market Trends:

The introduction of streaming platforms, which have invested heavily in creating exclusive and original content, attracting subscribers who want unique and high-quality programming, is driving the market growth. Additionally, the development of advanced algorithms that offer personalized content recommendations, which enhance user engagement and satisfaction, encouraging more people to subscribe and continue using streaming services, is bolstering the market growth. Besides this, the easy availability of streaming services in multiple regions around the world, reaching new audiences and adapting to diverse local content preferences, is strengthening the market growth. Furthermore, the introduction of subscription-based models and tiered pricing, which offer consumers various options to fit their budgets, making video streaming more accessible and appealing, is accelerating the market expansion.

Top Companies Operated in Video Streaming Industry:

  • Akamai Technologies Inc.
  • Amazon Inc.
  • Brightcove Inc.
  • Comcast Corporation
  • Google LLC (Alphabet Inc)
  • Hulu LLC (The Walt Disney Company)
  • Iflix (Tencent Holdings Ltd.)
  • International Business Machines Corporation
  • Kaltura Inc.
  • Microsoft Corporation
  • Netflix Inc.

Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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