Europe Dietary Supplements Industry Overview
The Europe dietary supplements market size was valued at USD 40.73 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2030. The primary factors driving the market growth are increased awareness about healthcare, affordable/state-sponsored healthcare, a growing geriatric population, and a focus on preventive healthcare and personalized nutrition. Furthermore, consumers are shifting towards self-directed care driven by the growing personal health and well-being trend. Residents of the European Union are comparatively stricter and well-informed about nutrition and physical well-being.
Gather more insights about the market drivers, restrains and growth of the Europe Dietary Supplements Market
Growing awareness about fitness among youngsters is therefore expected to increase the demand for energy and weight management supplements. The increasing acceptance of sports as a career is another factor expected to increase the demand for sports nutrition, which, in turn, benefits market growth. Furthermore, the rising number of social media influencers and wellness bloggers has had a significant impact on the market, with many consumers looking to these influencers for guidance on which products to use to support their health and well-being. The COVID-19 pandemic largely affected European countries, such as Italy, Spain, the UK, France, and Germany. The dietary supplement industry is largely concentrated in these regions.
This, in turn, benefitted from the situation as the market witnessed a surge in demand for immunity-boosting supplements. Many consumers in Europe are becoming more health-conscious and are seeking out natural and organic alternatives to conventional medicines. As a result, the demand for dietary supplements made from natural and organic ingredients is on the rise. Among dietary supplement manufacturers, R&D is touted as a key success factor, the challenge being that these require heavy investments. Also, stringent regulations regarding the health benefit claims and labeling of the products are expected to create challenges for dietary supplements from 2024 to 2030.
Browse through Grand View Research's Nutraceuticals & Functional Foods Industry Research Reports.
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Europe Dietary Supplements Market Segmentation
Grand View Research has segmented the global Europe dietary supplements market on the basis ingredient, form, application, end user, type, distribution channel, and region:
Europe dietary supplements Ingredient Outlook (Revenue, USD Billion, 2018 - 2030)
- Vitamins
- Botanicals
- Minerals
- Protein & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Pre & Postbiotics
- Others
Europe dietary supplements Form Outlook (Revenue, USD Billion, 2018 - 2030)
- Tablets
- Capsules
- Soft gels
- Powders
- Gummies
- Liquids
- Others
Europe dietary supplements Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity, Cardiac Health
- Diabetes, Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia, Menopause
- Anti-aging
- Prenatal Health
- Others
Europe dietary supplements End User Outlook (Revenue, USD Billion, 2018 - 2030)
- Infants
- Children
- Adults
- Pregnant women
- Geriatric
Europe dietary supplements Type Outlook (Revenue, USD Billion; 2018 -2030)
- OTC
- Prescribed
Europe dietary supplements Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
- Online
- Offline
- Hypermarkets/Supermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Practitioners
- Others
Europe dietary supplements Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- Germany
- France
- UK
- Spain
- Italy
Key Companies profiled:
- Amway Corp.
- Reckitt Benckiser Group PLC
- Abbott
- NooCube
- Mind Lab Pro (Performance Lab Group Ltd)
- Bayer AG
- Glanbia plc
- Pfizer Inc.
- Archer Daniels Midland
- NU SKIN
- GlaxoSmithKline plc.
- Herbalife Nutrition Ltd.
- Nature's Sunshine Products, Inc.
- DuPont de Nemours, Inc.
- Nature's Bounty
- NOW Foods
- Intelligent Labs
Key Europe Dietary Supplements Company Insights
The market is fragmented and is expected to witness high competition among the companies owing to the presence of numerous players. Key players, such as Amway Corp., Reckitt Benckiser Group PLC, Abbott, NooCube, Mind Lab Pro (Performance Lab Group Ltd), Bayer AG, Glanbia plc, and many more are characterized as market leaders owing to several factors including a broad product portfolio and strong distribution network. Manufacturers have focused on strategies, such as investments, new product launches, expansions, and acquisitions.
Recent Developments
- In September 2022, Cosmos Holdings, Inc., operating under the name Cosmos Health, announced that it has established an exclusive agreement with Mediprovita GbR for the sale of its proprietary line of nutraceuticals, Sky Premium Life, in Germany. The partnership with Mediprovita GbR will allow Cosmos Health to tap into this market and expand its presence in Europe.
- In November 2022, NOW Foods partnered with TerraCycle, a recycling company, to divert its flexible packaging from landfills under its NOW Recycling Program. Consumers can collect 1 USD for every 1 pound of waste shipped to TerraCycle, which they can donate to a charitable, non-profit organization or school.
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