Account-Based Marketing Market Growth by Top Company, Product...

Account-Based Marketing Market Growth by Top Company, Product Price, Profit, and Future

Posted 2024-08-02 07:57:08

Account-Based Marketing Market Growth or Demand Increase or Decrease for what contains ?

The Account-Based Marketing (ABM) market is witnessing significant growth, driven by the increasing adoption of personalized marketing strategies and the need for more targeted approaches in B2B sectors. Companies are investing in ABM solutions to enhance customer engagement and optimize marketing efforts by focusing on high-value accounts. This trend is particularly strong in North America and Europe, where businesses are leveraging advanced analytics and automation tools to tailor their marketing strategies. In contrast, the demand for ABM is growing at an accelerating pace in the Asia-Pacific region, as emerging markets adopt sophisticated marketing technologies to compete globally. Overall, the ABM market is expanding, reflecting a rising recognition of its effectiveness in driving revenue and fostering stronger client relationships.

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Account-Based Marketing CAGR Estimation:

Account-Based Marketing Market size was valued at USD 1.07 Bn. in 2023 and the total Account-Based Marketing Market revenue is expected to grow at 13% from 2024 to 2030, reaching nearly USD 2.39 Bn.

Account-Based Marketing Market Segmentation:

by Component

Tools
Services
The tools sector is anticipated to develop at the highest CAGR throughout the forecast period based on components. There are many different instruments available, each with a special function, benefit, and price. Leadfeeder shows which firms visit in addition to the contact details of the staff members of the company. LeadGenius is a hybrid resource that blends software and human knowledge. Although human research teams are made available to their clients to ensure consistently high-quality data, data intelligence is gathered and vetted on the platform. That makes it an extremely accurate solution.

by Deployment

On-Cloud
On-Premise
The on-cloud sector is anticipated to expand at the highest CAGR during the projection period based on deployment. due to enhanced scalability, speed, IT security, superior protection for datasets, and increased workflow efficiency. Businesses can now handle, store, and analyze critical data on remote, online-hosted PCs thanks to cloud computing. The growing emphasis on providing customer-centric applications to boost customer satisfaction, the volume of data generated by websites and mobile apps, and the growing need to control and minimize capital expenditure (CAPEX) and operational expenditure are some of the factors driving the growth of emerging technologies.

by End User

Industry BFSI
Retail & E-commerce
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other
Throughout the projected period, the BFSI segment is anticipated to expand at the highest CAGR based on End-user Industry. As part of the goals of the BFSI industry's digital transformation, financial services organizations are putting digital marketing strategies into practice. This helps automate marketing processes and expands marketers' consumer base to a significant extent. Financial services marketers utilize account-based marketing as a critical tool to find and target the accounts that are most important to them in a variety of industries, such as commercial banking, asset management, insurance, and investments.

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Account-Based Marketing Market Overview:

The Account-Based Marketing (VCS) market is experiencing significant growth globally, with particularly strong demand in North America and Europe due to the high adoption of software development practices and advanced IT infrastructure. The Asia-Pacific region is also witnessing a surge in demand, driven by the rapid expansion of technology startups and increasing digital transformation initiatives. Emerging markets in Latin America and the Middle East are gradually picking up pace as businesses in these regions recognize the value of VCS for enhancing collaboration and software quality.

Account-Based Marketing Growth or Demand in which regions??

The Account-Based Marketing (ABM) market is experiencing significant growth, particularly in North America and Europe. In North America, high adoption rates are driven by the region’s advanced digital infrastructure and a strong emphasis on personalized marketing strategies. Europe is also witnessing substantial growth as businesses seek to enhance their targeted marketing efforts in a competitive landscape. Additionally, the APAC region is emerging as a promising market due to increasing digitalization and the growing focus on B2B marketing strategies. These regions are leading the charge in ABM adoption, reflecting a global trend toward more strategic and data-driven marketing approaches.

Account-Based Marketing Market Scope Methodology:

The competitive landscape of theAccount-Based Marketing market encompasses aspects like technology adoption, financial strength, portfolio, mergers and acquisitions, joint ventures, and strategic alliances. A comprehensive report delves into the drivers, limitations, opportunities, and challenges inherent in theAccount-Based Marketing market. The report employed a bottom-up approach to ascertainAccount-Based Marketing market estimations and growth rates.

To gain insights intoAccount-Based Marketing market penetration, pricing dynamics, demand analysis, and competitive panorama, the report executed regional analysis at local, regional, and global levels. Essential details about theAccount-Based Marketing market, including stakeholders, investors, and new entrants, are presented to facilitate the development of marketing strategies and investment plans.

Both primary and secondary data gathering techniques were employed for theAccount-Based Marketing Market. Primary approaches involved surveys, questionnaires, and interviews with industry leaders and business proprietors, while secondary data encompassed sources like press releases, annual and financial reports, white papers, etc. SWOT analysis was leveraged to pinpoint market vulnerabilities and weaknesses, while the PORTER framework was applied to gauge industry competitiveness within theAccount-Based Marketing Market.

Account-Based Marketing Market Key Players:

1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6. Drift.com, Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)

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Key questions answered in theAccount-Based Marketing Market are:

What isAccount-Based Marketing ?
What is the growth rate of theAccount-Based Marketing Market?
Which are the factors expected to drive theAccount-Based Marketing market growth?
What are the different segments of theAccount-Based Marketing Market?
What are the factors restraining the growth of theAccount-Based Marketing Market?
What is the demand pattern of theAccount-Based Marketing Market?
What major challenges could theAccount-Based Marketing Market face in the future?

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Key Offerings:

Past Market Size and Competitive Landscape
Past Pricing and price curve by region
Market Size, Share, Size Forecast by different segment |
Market Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation A detailed analysis by segment with their sub-segments and Region
Competitive Landscape Profiles of selected key players by region from a strategic perspective

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