Visual Arts Therapy Market is Estimated to Witness High Growth Owing to Technological Advancements in Virtual and Augmented Reality

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Visual arts therapy involves the use of art making, viewing, and reflecting activities as part of a therapeutic process to improve physical and mental health and well-being. It can aid in developing skills, increasing self-awareness and self-esteem, managing symptoms, reducing anxiety, and increasing self-expression. Commonly used forms of art involved include drawing, painting, sculpting, photography, and other craft-based activities. Visual arts therapy is especially beneficial for individuals suffering from stress, mood disorders, substance abuse issues, traumatic brain injury, and other physical or mental illnesses. The global visual arts therapy market is driven by the rising prevalence of neurological and psychological disorders. Virtual and augmented reality technologies are enabling more accessible and immersive visual arts therapy sessions that mimic real-world environments and social interactions which is fueling the adoption of these interventions.

The Global Visual Arts Therapy Market is estimated to be valued at US$ 109.9 Mn in 2024 and is expected to exhibit a CAGR of 21% over the forecast period 2024 To 2031.

Key Takeaways


Key players operating in the Visual Arts Therapy are Mitsubishi Gas Chemical Company Inc., The DOW Chemical Company, Versalis / EniChem, Refinery of Sinopec Jinling (Sinopec), EMD Performance Materials, Toyo Gosei Co., Ltd, Jiangsu Jiuri Chemical Co., Ltd., Nantong Dingji Chemical Technology Co., Ltd. Jurong Anbei Chemical Co., Ltd., and Jinzhou Petrochemical Co., Ltd.

Key opportunities in the Visual Arts Therapy Market Size include growing acceptance of art therapies in non-clinical settings like schools, workplaces, and community centers. The increasing usage of virtual reality technologies is also opening new avenues for remote and immersive visual arts therapy sessions.

Technological advancements like virtual and augmented reality are allowing for more interactive and immersive visual arts therapy experiences that better replicate real-world scenarios. They provide flexibility of accessing care virtually and continue therapeutic activities independently.

Market drivers:

The increasing prevalence of neurological disorders like depression, anxiety, PTSD and other mental illnesses is a key driver boosting the need for visual arts therapy interventions globally. Rising awareness about benefits of creative arts therapies in overall well-being management will also favor the market growth. Growing popularity of using virtual and augmented reality technologies for visual arts is further expected to accelerate the market expansion over the forecast period.

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