Overview :

Cider Market size is expected to be worth around USD 29.4 billion by 2033, from USD 17.9 billion in 2023, growing at a CAGR of 5.1% during the forecast period from 2023 to 2033.

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The cider market refers to the industry involved in the production, distribution, and sale of cider, which is an alcoholic beverage made from fermented apple juice. This market has seen significant growth in recent years, driven by changing consumer preferences and a growing interest in artisanal and craft beverages. 

The market includes a variety of products ranging from traditional apple ciders to innovative flavors incorporating other fruits and spices. Key players in the cider market range from large, established beverage companies to small, independent cideries.

The growth of the cider market is largely fueled by consumers' increasing demand for unique and high-quality alcoholic beverages. As people seek more authentic and premium drinking experiences, cider has gained popularity due to its natural ingredients and artisanal production methods. 

Additionally, the rise in health consciousness has led many to prefer cider over other alcoholic drinks, as it is often perceived as a more natural and less processed option. The market is also benefitting from a surge in the availability of diverse cider varieties, catering to a wide range of tastes and preferences, thus attracting a broader consumer base.

Маrkеt Ѕеgmеntѕ

By Product Type

• Sparkling

• Still

• Apple wine

• Other Product Types

By Source

• Apple

• Fruit flavored

• Perry

• Other vegan sources

By Distribution Channel

• Hypermarkets and Supermarkets

• Departmental Stores

• Convenience Stores

• Online Stores

• Others

In 2023, Sparkling Cider emerged as the most popular type, capturing over 30% of the market due to its lively, bubbly nature and diverse flavors. Its nutritional benefits include antioxidants, potassium, and vitamin B, though it is not recommended for diabetics. Companies like Kopparberg’s Brewery and S. Martinelli & Company have introduced innovative flavors and packaging, enhancing its appeal.

Apple remained the leading source for cider production, holding over 53.2% of the market share in 2023, due to its availability and familiar taste. Apple-based ciders are rich in antioxidants and continue to attract a broad consumer base. The market for fruit-flavored cider is expected to grow, driven by health benefits and increasing consumer awareness.

Маrkеt Кеу Рlауеrѕ

• SABMiller Plc

• Heineken N.V.

• Halewood Wines & Spirits

• Distell Group Limited

• C&C Group Plc

• Carlsberg A/S Plc

• Aston Manor Brewery

• Diageo plc

• Thatchers Cider

• Kopparberg’s Brewery

• Other Key Players

Drivers

The global cider market has experienced significant growth driven by rising disposable incomes and the perception of drinking as a status symbol. Consumers are increasingly valuing tradition, quality, and innovation in their beverages. The growing popularity of low-alcohol drinks, especially post-pandemic, and the potential health benefits of cider, such as the bioactive polyphenols in apple cider that help manage inflammation and blood clotting, have further boosted the market.

Restraints

High sugar levels in cider present a significant restraint for the market. While cider generally has a lower glycemic index than wine, it still contains substantial sugar. A typical 470 ml serving of "natural cider" has around 20.5 grams of sugar, meeting the daily recommended intake for adults. This high sugar content can deter health-conscious consumers, especially those concerned about diabetes and its associated risks.

Opportunity

The Asia-Pacific region offers a promising opportunity for the craft cider market. With strong economic growth and rising disposable incomes, consumer spending power in this region is increasing. Changing consumer preferences and an interest in diverse beverages are steering the development of the craft cider market, making it an attractive expansion target for major cider producers.

Challenges

The cider market faces the challenge of balancing its natural sweetness with health concerns related to high sugar content. Despite cider's lower glycemic index compared to wine, its substantial sugar levels can be a deterrent for health-conscious consumers. Addressing this challenge may involve developing lower-sugar options and providing clearer information about sugar content to meet evolving consumer preferences.