Packaged pretzels are processed pretzels that are baked, flavored and packaged for increased convenience and shelf life. They provide a convenient snacking option that are high in fiber and contain essential nutrients such as magnesium, manganese, phosphorus and vitamin B1, while being low in calories. The shifting consumer preference towards healthy, nutrient-rich snacks has led to increased demand for packaged pretzels.

The packaged pretzels market is estimated to be valued at USD 2.55 Bn in 2024 and is expected to reach USD 3.49 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

Key Takeaways

Key players operating in the packaged pretzels market are Auntie Anne's Franchisor SPV LLC, Campbell Soup Company, Conagra, Inc., Frito-Lay, Inc., General Mills Inc., Herr's, Intersnack Switzerland Ltd., J&J Snack Foods Corp., Kellogg's Company, Mars, Mom's Originals, Inc., Mr. Pretzels, Old Dutch Foods, Inc., PepsiCo, Pretzelmaker, Pretzels, Inc., The J.M. Smucker Company, The Kraft Heinz Company, Tyson Foods, Inc., and Utz Brands, Inc.

Growing popularity of healthier snacking options as well as convenience foods present lucrative opportunities for Packaged Pretzels Market Size manufacturers and processors to expand their product lines and offerings. Technological advancements in processing techniques have led to enhanced qualities and nutritional profiles of packaged pretzels while increasing shelf life.

Market drivers:

Demand for healthy snacks: Growing health consciousness among consumers has increased consumption of healthier snacking options such as packaged pretzels compared to snacks high in calories, fats and sodium.

Convenience orientation: Busy lifestyles and on-the-go consumption trends have fueled demand for convenient, portable packaged snacks including pretzels. Product innovation: Launch of new flavors, formats and packaging types such as resealable pouches catering to specific target demographics support market growth.

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