Direct-to-Consumer (DTC) Genetic Testing Market Overview

Due to the large population and rising incidence of chronic illnesses, the global Direct-To-Shopper (DTC) Testing market sector is dependent on these factors. The market is developing due to factors like rising medical service consumption spurred on by chronic disease prevalence and increased public awareness of Direct-To-Customer (DTC) testing. Furthermore, the Direct-To-Buyer (DTC) testing market is expanding due to the rising demand for Direct-to-Shopper (DTC) tests for the early diagnosis of various ailments.

Direct-to-Consumer (DTC) Genetic Testing Market size was valued at US$ 2.02 Bn in 2023 and the total revenue is expected to grow at 13.1% through 2024 to 2030, reaching nearly US$ 4.79 Bn.

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Direct-to-Consumer (DTC) Genetic Testing Market Scope and Methodology:

The research methodology used in the report combines SWOT and descriptive analysis. Conducting a comprehensive analysis of the market Direct-to-Consumer (DTC) Genetic Testing is the main objective of the research. A variety of techniques, including surveys and questionnaires, are used in research. The results are then evaluated using numerical, statistical, and mathematical methods. Current market trends are shaped by both qualitative and quantitative methodologies.  

The following extra variables are taken into consideration when evaluating market opportunities: direct buyer encounters, research and development ventures, innovative techniques of research and development, market consolidation and acquisitions, and fresh industrial processes. Along with market leaders' tactics, organizational structure, portfolio analysis, thorough analysis, market trends, and microeconomic variables for SWOT analysis are all taken into account in this study.

Direct-to-Consumer (DTC) Genetic Testing Market Segmentation

by Test Type

Carrier Testing
Predictive Testing
Ancestry & Relationship Testing
Others

The direct-to-consumer (DTC) genetic testing industry can be further classified into four categories based on the type of test: Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, and Others. Due to the rising demand for ancestry testing, the Ancestry & Relationship Testing segment held the biggest share in 2023. Easy to use, Ancestry & Relationship Testing provides personalized information about your health, disease risk, and other traits, as well as an accurate heartbeat count. Genetic testing available directly to consumers raises awareness of hereditary illnesses. Major industrialized nations like Europe and Asia have now legalized the use of ancestry and connection tests.

by Distribution channel

Online-platform
Over-the-counter

by Application

Targeted analysis
Single Nucleotide Polymorphism Chip(SNP)
Whole Genome Sequence(WGS)

The market is divided into three sub-segments based on an application: Whole Genome Sequence (WGS), Single Nucleotide Polymorphism Chip (SNP), and Targeted analysis. In 2023, the Single Nucleotide Polymorphism Chip (SNP) segment accounted for the greatest proportion due to its flexibility and quick data provision for management. The market is expected to grow as a result of rising investments in research and a growing need for enhanced genetic disease diagnosis and detection technologies. Throughout the projected period, the market is anticipated to grow more favorably due to the increasing use of SNP chips in applications such as gene expression profiling, drug identification, identifying novel compounds, identifying differences in cell expression levels, and detecting mutations in particular genes.

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Direct-to-Consumer (DTC) Genetic Testing Market Key Players

1. Ancestry.com, LLC
2. 23andMe
3. Any Lab Test Now
4. Color Genomics, Inc.
5. Direct Laboratory Services, LLC
6. Easy DNA
7. Full Genomes Corporation, Inc.
8. Gene by Gene, Ltd.
9. Genesis Healthcare
10. Helix OpCo LLC
11. IDENTIGENE, LLC
12. Laboratory Corporation of America® Holdings
13. Living DNA
14. Mapmygenome India Limited
15. MyHeritage
16. Pathway Genomics
17. Positive Bioscience, Inc.
18. Quest Diagnostics, Inc.
19. Request A Test, Ltd.
20. Sonora Quest Laboratories LLC
21. Xcode Life Sciences

Direct-to-Consumer (DTC) Genetic Testing Market Regional Insights

It is essential to comprehend the intricate dynamics of the global Direct-to-Consumer (DTC) Genetic Testing business within the context of regional studies. The paper provides a framework for goods commerce between nations and regions. The study provides an international overview of the size and growth rate of the Direct-to-Consumer (DTC) Genetic Testing market. In many nations and areas, there is discussion over current business trends. Asia-Pacific, Europe, the Americas, the Middle East, and South Africa.

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Key questions answered in the Direct-to-Consumer (DTC) Genetic Testing Market are:

• Which is the fastest growing region in the Direct-to-Consumer (DTC) Genetic Testing Market?
• What is the growth rate of the Direct-to-Consumer (DTC) Genetic Testing Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for the Direct-to-Consumer (DTC) Genetic Testing Market?
• Which are the factors expected to drive the Direct-to-Consumer (DTC) Genetic Testing Market growth?
• What is the CAGR at which the Direct-to-Consumer (DTC) Genetic Testing market will grow during the forecast period?
• What growth strategies are the players considering to increase their presence in Direct-to-Consumer (DTC) Genetic Testing?
• Who are the leading companies and what are their portfolios in Direct-to-Consumer (DTC) Genetic Testing Market?
• Who are the key players in the Direct-to-Consumer (DTC) Genetic Testing market?

Key Offerings:

• Market Size, Share, Size & Forecast by different segment 
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis

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