Tabletop Sweeteners Market Dynamics and Key Players

The Tabletop Sweeteners Market is anticipated to reach $2.18 billion by 2030, with a CAGR of 5.9% from 2023 to 2030. The market is also projected to reach a volume of 18,830.7 tons by 2030, growing at a CAGR of 4.4%. The growth is fueled by increasing diabetes rates and a focus on health and wellness. However, high costs and potential health risks are notable challenges.

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Leading Market Companies

  1. Whole Earth Brands, Inc. (U.S.) Whole Earth Brands, Inc., established in 2018 and based in Illinois, U.S., focuses on plant-based sweeteners under brands like WHOLE EARTH and Equal. With operations in over 90 countries, the company had 760 employees as of 2022.
  2. Heartland Food Products Group, LLC (U.S.) Heartland Food Products Group, founded in 1991 and headquartered in Indiana, U.S., specializes in low-calorie sweeteners and liquid enhancers. Known for the Splenda brand, the company operates in the U.S., Mexico, and Europe, employing 1,200 people globally.
  3. Associated British Foods plc (U.K.) Associated British Foods plc, based in London, U.K., has been operating since 1935. The company offers tabletop sweeteners under the Silver Spoon brand within its Grocery segment. With a global presence in over 100 countries, the company has 132,273 employees.
  4. Nutrifood (Indonesia) Nutrifood, headquartered in Jakarta, Indonesia, has been providing health foods and beverages, including tabletop sweeteners under the Tropicana Slim brand, since 1979. The company operates in more than 30 countries and has a broad global footprint.
  5. Südzucker AG (Germany) Founded in 1926 and based in Mannheim, Germany, Südzucker AG specializes in sugar and specialty food products. The company provides tabletop sweeteners under the Tiense Suiker brand and employs 18,019 people worldwide.

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  1. Wisdom Natural Brands (U.S.) Wisdom Natural Brands, based in Arizona, U.S., offers zero-calorie sweeteners, including products under the SweetLeaf brand. The company operates in over 30 countries and has a strong international presence.
  2. Zydus Wellness Ltd. (India) Zydus Wellness Ltd., founded in 1952 and headquartered in Ahmedabad, India, offers tabletop sweeteners under the Sugar Free brand. The company has an extensive distribution network and a significant global presence, with 1,075 employees.
  3. Hermes Sweeteners Ltd. (Switzerland) Hermes Sweeteners Ltd., based in Zurich, Switzerland, produces a range of tabletop sweeteners, including those made from cyclamate and stevia. The company serves markets in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
  4. Saraya Co. Ltd. (Japan) Saraya Co. Ltd., headquartered in Osaka, Japan, provides monk fruit-based sweeteners under the Lakanto brand. The company operates multiple facilities and has a substantial international presence, with 2,277 employees.
  5. Ajinomoto Co., Inc. (Japan) Ajinomoto Co., Inc., based in Tokyo, Japan, offers food and biotechnology ingredients, including tabletop sweeteners under the Pal Sweet brand. The company operates in 35 countries and employs 34,198 people globally.

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Key Questions Answered in the Report-

  • What is the current value of revenue generated by the tabletop sweeteners market?
  • At what rate is the demand for tabletop sweeteners projected to grow for the next 5-7 years?
  • What was the historical market size and growth rate for the tabletop sweeteners market?
  • What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
  • Which segments in terms of sweetener ingredient type, source, form, packaging format, and distribution channel have created major traction for the manufacturers in this market in recent years?
  • What are the key geographic trends in this market? Which regions/countries are expected to offer significant growth opportunities for tabletop sweetener manufacturers?
  • Who are the major players in the tabletop sweeteners market? What are their specific product offerings in this market?
  • What recent developments have taken place in the tabletop sweeteners market? What impact have these strategic developments created on the market?

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