Your website is a reflection of your business, so it's important to make sure that it shows off your work in the best possible light. But if you've been around for a while, you've probably made some tweaks here and there without really thinking about what they do or how they affect the way people view your site.
You might have even hired an inexperienced web designer who didn't really understand the first thing about SEO.
To help you out, we're sharing a few quick tips that will help you improve your site and take advantage of its potential as a tool for marketing your business.
It can be hard to know where to start when you're looking to improve your website. One big thing to think about: how will you keep the site updated? I
f your site is a hub for information that changes regularly, don't outsource it—you want to stay in control so that you can keep your site as up-to-date as possible.
It's much more helpful for people who visit your site to find what they need at the moment than it is for them to get outdated information.
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With WordPress, there are a couple of ways you can set it up so that you only have to update your most important pages in order for the changes to show up on all pages.
If you're using a WordPress blog, this is easy—just make sure Blog>Posts>Update Automatically is checked and give yourself plenty of time between posts or have a system in place where someone else can go in and post every once in a while.
It's also very easy with WordPress websites, which uses the same basic software to power both blogs and websites.
Your website is the first impression potential clients have of your company. If there's anything you can do to improve it, you should.
Setting the right tone in your "About Us" section is a great place to start. You want professional, but personable and accessible.
This is where you'll be able to best show off what makes your company special and why it's worth people's time, so give yourself some room to breathe here. Include your employees' names, too.
It will help visitors connect with them as people, not just part of a brand. When they see someone they can identify with, they'll feel more comfortable doing business with you.
When you're writing about your products or services, remember that short is sweet. Nobody wants to scroll through pages of text to find out what you're all about.
Be succinct in your descriptions, but remember that you don't have one-size-fits-all copy for this section—if someone's looking for a product or service like yours, they'll be typing the same keywords into their search bar that you used to describe it here.
Make sure your copy matches the keywords they'll be using so that you come up in their search results!
One of the most important decisions for any business is how to communicate online. In this post, I'll provide some tips for designing a website that will help you build your brand, get more traffic, and ultimately make more money.
One of the biggest mistakes people make when creating a website is not taking into account how their customers will use it.
One common pitfall is to overcomplicate things by making it hard for people to find what they're looking for. You want your users to be able to easily navigate your site. How do you make this happen?
If there's one thing I've learned in my time as a web designer, it's that anyone can create a pretty website – but only skilled professionals can create one that's also easy for visitors to use.
Before you can even begin to think about how you want your site to look, you have to consider how your customers are going to be interacting with it.
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