Market Overview
Coconut water is the transparent liquid found inside raw coconuts that is sweet and nutty in flavour and is commonly eaten straight in Asian nations. A large populace prefers bottled coconut water because cultivation methods and climatic circumstances do not sustain it in other regions of the world. Coconut water is being used in numerous forms of cuisine due to the growth of the food industry and the experimenting attitude of food lovers. The potential benefits of coconut water consumption, such as low calories, which prevent dehydration, and the availability of key nutrients, were driving a large number of people to buy packaged coconut water. In recent years, consumer awareness of healthy lifestyles and trends has increased the market value of packaged coconut water.
Market Segmentation
North America, Europe, Asia Pacific, Latin America, the Middle East and Africa, and the Rest of the World make up the Packaged Coconut Water Industry (ROW). Understanding product revenue, volume, and growth rate for multiple countries are easier with a regional outlook. Geographical market data allows users to craft a marketing strategy that is tailored to the needs of a certain location. The research study enables the product/service to find untapped prospects in various locations.
The market is divided into Plastic Bottles, Metal Cans, Tetra Packs, and Pouches based on packaging type. Packaged coconut water is being offered in a variety of flavours by manufacturers. Growing urbanization and the appeal of ready-to-go items are driving up demand for a variety of packaged products, which is projected to benefit the Packaged Coconut Water Industry. Because plastic bottles are convenient to carry and manage, they account for the majority of packaged coconut water.
Regional Classification
The market value of the coconut water business was over 25% in 2019 and increasing production of coconuts across Brazil and surrounding nations are fueling the total expansion of the Packaged Coconut Water Industry across American countries. The demand for health drinks like agua de coco made with coconut water as a basis is also driving the Packaged Coconut Water Industry in the region. Europe, on the other hand, is predicted to rise steadily, with a CAGR of 17.6% during the forecast period, thanks to rising demand for health drinks and the presence of international corporations bringing in new brands and products across the area. The new products cater to a wide range of consumer tastes, and they are aiming to naturally incorporate flavours into packaged coconut water. These goods are providing profitable potential for the overall expansion of the Packaged Coconut Water Industry in Europe.
Industry News
Europe, on the other hand, is expected to grow gradually throughout the forecast period, with a CAGR of 17.6%, thanks to rising demand for health drinks and the presence of international businesses bringing in new brands and products across the continent. The new products attempt to naturally incorporate flavours into packaged coconut water, catering to a wide spectrum of consumer tastes. These items have the potential to be profitable for the overall growth of the Packaged Coconut Water Industry in Europe.
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Who are the major market players in the packaged coconut water industry?
All Market Inc., Naked Juice Company, New Age Beverages Corporation, Celebes Coconut Corporation, Elegance Brands Inc, Vaivai SAS, Elegance Brands Inc, C2O Pure Coconut Water LLC
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