The market is witnessing a shift towards sustainable options in terms of materials. Regulatory pressures and consumer preference for environmentally friendly products are prompting manufacturers to explore bio-based and recyclable materials. For instance, there has been a rise in the adoption of Polyethylene Terephthalate Glycol (PET-G), which provides excellent clarity and shrinkage and is more recyclable than PVC. This shift towards sustainable materials opens up new opportunities for innovation and market differentiation.
The report “Shrink Sleeve & Stretch Sleeve Labels Market Size, Share & Trends Analysis Report By Material (PVC, PET-G, PE, OPS), By Type (Shrink Sleeves & Strech Sleeves), By Embellishing Type, By End Use, By Region, and Segment Forecasts, 2024 - 2030” is available now to Grand View Research customers and can also be purchased directly from
In addition, the market a significant opportunity lies in the expanding use of smart labels. Integrating RFID tags, QR codes, and other interactive elements into stretch and shrink sleeves enhances the consumer experience and provides valuable data for brands. This trend is particularly relevant in the context of rising e-commerce and the demand for product authenticity and traceability.
Shrink & Stretch Sleeve Labels Market Report Highlights:
- Based on material, PVC dominates the market with a market share of over 45% in 2023, due to its versatility, cost-effectiveness, and excellent shrinkage properties. It is widely used for a variety of applications, from food and beverage to personal care products.
- Based on type, shrink sleeves labels segment dominated the market and accounted for the largest revenue share of over 76% in 2023. These labels are preferred for their full-body coverage and ability to fit complex shapes, providing a large surface area for branding and information.
- Based on embellishing type, hot foil segment dominated the embellishing type of segment and accounted for largest revenue share of over 49% in 2023. The growth is attributed to its ability to create high-quality, eye-catching metallic finishes that enhance the perceived value of products.
- Based on end-use, soft drinks application segment dominated market and accounted for the largest revenue share of over 29.0% in 2023 and is growing due to the need for durable, vibrant labels that can withstand various storage conditions and handling.
- Asia Pacific dominated the market and accounted for the largest revenue share of over 44% in 2023. The market growth is driven by factors, such as industrialization, urbanization, and the rising middle-class population in the countries like China, India, and Japan.
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Shrink & Stretch Sleeve Labels Market Segmentation
Grand View Research has segmented the global shrink & stretch sleeve labels market based on material, type, embellishing type, end-use, and region:
Shrink & Stretch Sleeve Labels Material Outlook (Revenue, USD Million; Volume, Million Meter Square, 2018 - 2030)
· Polyvinyl Chloride (PVC)
· Polyethylene Terephthalate Glycol (PET-G)
· Polyethylene (PE)
· Oriented Polystyrene (OPS)
· Others
Shrink & Stretch Sleeve Labels Type Outlook (Revenue, USD Million; Volume, Million Meter Square, 2018 - 2030)
· Shrink Sleeve Labels
· Stretch Sleeve Labels
Shrink & Stretch Sleeve Labels Embellishing Type Outlook (Revenue, USD Million; Volume, Million Meter Square, 2018 - 2030)
· Hot Foil
· Cold Foil
· Others
Shrink & Stretch Sleeve Labels End Use Outlook (Revenue, USD Million; Volume, Million Meter Square, 2018 - 2030)
· Food
· Soft Drinks
· Alcoholic Drinks
· Personal Care & Cosmetics
· Healthcare
· Others
Shrink & Stretch Sleeve Labels Regional Outlook (Revenue, USD Million; Volume, Million Meter Square, 2018 - 2030)
· North America
§ U.S.
§ Canada
§ Mexico
· Europe
§ UK
§ Germany
§ France
§ Italy
§ Spain
· Asia Pacific
§ China
§ India
§ Japan
§ South Korea
§ Australia
· Central & South America
§ Brazil
§ Argentina
· Middle East & Africa
§ UAE
§ Saudi Arabia
§ South Africa
List of Key Players in the Shrink & Stretch Sleeve Labels Market
· Bemis Company
· Berry Global Group
· Klockner Pentaplast
· Amcor plc
· Clondalkin Group Holdings BV
· Huhtamaki
· Schur Flexibles
· Cenveo Group
· Taghleef Industries
· WestRock Company
· CCL Industries
· Fuji Seal International
· Fort Dearborn Company
· Coveris
· Avery Dennison Corporation
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