IMARC Group’s report titled “Commercial Printing Market Report by Technology (Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing, Gravure Printing, and Others), Print type (Image, Painting, Pattern, and Others), Application (Packaging, Advertising, Publishing), and Region 2024-2032“. The global commercial printing market size reached US$ 766.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 841.9 Billion by 2032, exhibiting a growth rate (CAGR) of 1% during 2024-2032.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/commercial-printing-market/requestsample

Factors Affecting the Growth of the Commercial Printing Industry:

Technological Advancements:

Digital printing technology allows for quick and cost-effective production of high-quality printed materials without the need for traditional printing plates. This flexibility enables businesses to order smaller print runs and personalize content. Advances in print head technology, color management, and inks are greatly improving the print quality of digital and offset printing. This increased quality attracts businesses looking for polished and attractive marketing materials.

Marketing and Advertising Needs:

Marketing campaigns often require a variety of printed materials such as brochures, flyers, posters and banners to promote products or events. These materials are essential for creating awareness and attracting potential consumers. Businesses use printed materials to strengthen their brand identity because items such as business cards, letterheads and envelopes help create a professional and memorable image with consistent branding elements. Marketers send printed postcards, catalogs and newsletters to target audiences to generate leads, increase sales and foster customer loyalty.

Customization Trend:

Customization allows businesses to create personalized marketing materials. This includes personalized direct mail pieces, catalogs, and brochures that address recipients by name and feature content tailored to their preferences and behavior. Variable data printing (VDP) technology enables the inclusion of unique text, images, and other elements in each printed piece within a single print run. This level of customization is invaluable for targeted marketing campaigns and increasing engagement. Businesses can also segment their consumer base and create customized content for different customer groups.

Leading Companies Operating in the Commercial Printing Industry:

  • Quad/Graphics Inc.
  • Dai Nippon Printing Co. Limited
  • ACME Printing Inc
  • RR Donnelley & Sons Company
  • WestRock Company
  • Quebecor World Inc.
  • Toppan Co. Limited
  • TC Transcontinental Inc.
  • Cimpress plc
  • Taylor Communications
  • HH Global Ltd.
  • Lagardere SCA.

Commercial Printing Market Report Segmentation:

By Technology:

  • Lithographic Printing
  • Digital Printing
  • Flexographic Printing
  • Screen Printing
  • Gravure Printing
  • Others

Lithographic printing represented the largest segment as it is a well-established and versatile printing method that caters to a wide range of industries and applications, providing high-quality and cost-effective solutions.

By Print Type:

  • Image
  • Painting
  • Pattern
  • Others

Image accounted for the largest market share due to the rising demand for images in various printed materials, including marketing collateral, packaging, and promotional materials.

By Application:

  • Packaging
  • Advertising
  • Publishing

Packaging exhibits a clear dominance in the market as the packaging industry demands a constant supply of printed materials for labels, boxes, and product packaging.

Regional Insights:

  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific enjoys the leading position in the commercial printing market on account of its robust manufacturing sector and rapid urbanization.

Global Commercial Printing Market Trends:

Digital transformation is on the rise with growing emphasis on digital printing technologies such as inkjet and laser printing, which offer faster turnaround times and cost-effective short runs. Driven by advances in variable data printing (VDP) and data analytics, the demand for personalized and customized printed materials is increasing to effectively appeal to the target audience.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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