Whatever you're offering, digital marketing is one of the most effective strategies for getting your product or service in front of as many people as possible. Consider this: we spend hours upon hours each day staring at screens, going through social media, swiping and tapping, and, of course, purchasing items.
Anyone can learn digital marketing today, thanks to the same internet that gave rise to it in the first place. There are various ways to study, including self-learning, certification courses, and brushing up on your knowledge using the newest techniques and tools.
We list the Best Digital Marketing Courses for Beginners For Frees in this article. We've tried to include something for everyone by starting with free programs and moving up through the price ranges. You can navigate to the heading of your choosing by using the clickable menu:
- Fundamentals of Digital Marketing
- Audit your Online Visibility with Semrush
- Content Marketing Fundamentals Course with Ashley Segura
- PPC Fundamentals Couse with Joel Bondorowsky
- Digital Marketing Course with Beacon Innovation
Fundamentals of Digital Marketing
Price: Free
Duration: 40 hours (approximate)
Skill level: Beginner
This course is for you if you're searching for a strong foundational course that covers almost everything a budding digital marketer needs to know. Through this Google Digital Garage program, which is recognized by The Open University and Interactive Advertising Bureau Europe, Google offers one of the most thorough free digital marketing courses. Start here if you're just dipping your toes into digital marketing and are unsure of where to begin.
Audit your Online Visibility with Semrush
Price: Free
Duration: One hour
Skill level: Beginner
One of the most crucial skills for every digital marketer to master is SEO. This is how a website is ranked in search engine results; if your website isn't appearing on the top page, you need to address the issue. In this free course presented by Kelsey Gettis of Semrush, learn how to assess your current SEO performance and correct issues like showing up on page two.
Content Marketing Fundamentals Course with Ashley Segura
Price: Free
Duration: Two hours
Skill level: Beginner
This course from Semrush is another one that emphasizes the foundations of content marketing. This course, taught by Ashley Segura of Semrush, covers subjects including developing business objectives for your content, researching your audience and competitors, and reviewing your present content. When looking for digital marketing courses to complement the prior Semrush course, this is undoubtedly one to take into account because content marketing and SEO go hand in hand.
PPC Fundamentals Couse with Joel Bondorowsky
Price: Free
Duration: Five hours
Skill level: Beginners to PPC; previous digital marketing experience can help
This is the final of Semrush's digital marketing courses, and it teaches you all you need to know to build a pay-per-click, or PPC, campaign. The course starts with an introduction to PPC advertising before diving into establishing your own tactics as you create PPC campaigns for your company. The course’s instructor, Joel Bondorowsky, is a 20-year veteran in the PPC world, with experience working with more than a thousand businesses.
Digital Marketing Course with Beacon Innovation
Price: Free & Paid
Skill level: Understanding basics, Paid Advertising Strategies, SEO, SMM
This beginner course is offered by Beacon Innovation and will provide you with the abilities necessary to start a career as a Digital marketing specialist. This course is really made up of 4 separate modules, with each student receiving a certificate upon completion. This comprehensive course offers an all-encompassing basis for creating a digital marketing profession, providing beginner-level education in every area a modern digital marketer needs to know.