India FMCG Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 18.24% (2024-2032)

The India FMCG market is rapidly expanding, driven by urbanization, rising incomes, and increasing consumer demand for convenience. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 18.24% from 2024 to 2032.

India FMCG Market Trends and Drivers:

The India FMCG market is experiencing substantial expansion due to rapid urbanization, rising disposable incomes, and changing consumer preferences. Besides this, the growing middle class and increasing living standards are driving up demand for a range of goods, including drinks, packaged foods, toiletries, and household necessities. In line with these factors, the rising need for eco-friendly and organic products from health-conscious consumers has led to the expansion of specialty categories in the fast-moving consumer goods (FMCG) industry.

Moreover, the “Make in India” initiative of the government bodies is encouraging local manufacturing, further propelling the expansion of the India FMCG market. In addition, the proliferation of modern retail formats like supermarkets, hypermarkets, and online platforms is enhancing product accessibility, thus boosting sales. 

A major trend shaping the India FMCG market is the rapid growth of e-commerce and digital marketing. As more consumers embrace online shopping, FMCG companies are increasingly investing in data analytics, digital advertising, and direct-to-consumer (D2C) strategies to reach targeted audiences effectively. Meanwhile, sustainability is another key driver, with companies responding to consumer demands for eco-friendly packaging and ethically sourced products.

Furthermore, the rise of D2C brands is also intensifying competition, providing consumers with highly diverse choices. Apart from these factors, with increasing smartphone penetration and changing lifestyles, the focus on convenience, such as ready-to-eat and on-the-go products, is expected to fuel the growth of the India FMCG market in the coming years.

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India FMCG Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Food and Beverages 
  • Juices and Drinks
  • Tea and Coffee
  • Fresh Food
  • Others
• Personal Care and Cosmetics 
  • Body Care
  • Hair Care
  • Oral Care
  • Skin Care
  • Baby Care
• Health Care 
  • Feminine Care
  • Over the Counter (OTC)
  • Others
• Home Care 
  • Cleaning Products
  • Fragrance
  • Others
• Others

Breakup by Demographics:

• Urban
• Rural

Breakup by Sales Channel:

• Online
• Offline

Breakup by Region:

• Maharashtra
• Tamil Nadu
• Uttar Pradesh
• Gujarat
• Karnataka
• West Bengal
• Rajasthan
• Andhra Pradesh
• Telangana
• Madhya Pradesh
• Delhi NCR
• Punjab
• Haryana
• Others

Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=12511&flag=C

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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