According to a new report by Univdatos Market Insights, the Global Beta Glucan Market, is expected to reach USD 709 Million in 2030 by growing at a CAGR of 7.54%. Furthermore, the rising consumer shift towards plant-derived food and food supplements is driving the global beta-glucan market. Moreover, the increasing world population, rising awareness for necessary nutrition, and innovative extraction technologies are also contributing to the market growth. In addition to this, growing demand and popularity for nutraceutical products are also triggering the utility of beta-glucan in the global marketplace. Further, the abundant availability of raw materials is promoting the production of beta glucan among manufacturers also contributing to the market growth of the beta-glucans in the marketplace which can also be witnessed from the product launches that are happening in this space. For instance, in July 2023, BENEO announced the launch of the barley beta-glucans ingredient called Orafti β-Fit. It is a natural and clean label wholegrain barley flour with 20% beta-glucans and is an extension of the company's functional fibre range.

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The report suggests that the Continuously evolving general population awareness towards healthy eating habits is leading to the expansion of products that contain beta glucans is one of the major factors driving the Beta Glucan Market during the forthcoming years. Furthermore, with rising awareness about the importance of a balanced diet, people are actively changing their consumption behavior to incorporate more healthy eating options. There has been an increase in demand for organic, locally sourced, and plant-based products. Many individuals are opting for farmer's markets, choosing whole foods over processed alternatives, and exploring a variety of dietary patterns like vegetarianism, veganism, and paleo diets. This change in consumption behavior is also influencing food industries to focus on offering healthier options and fostering innovation in food production, hence positively influencing the demand for beta glucans in the foods and beverages industry.

The healthy eating, nutrition, & and weight loss sector encompasses a wide variety of foods and beverages that are positioned, marketed, and labeled as health- and wellness-enhancing, as well as vitamins, dietary supplements, and weight management products and services. This market includes organic products, functional and fortified foods, plant-based dairy and meat substitutes, diet foods, gluten-free foods, high-fiber foods, sports nutrition, over-the-counter weight-loss remedies, vitamins, and more. Healthy-labeled foods and beverages are the largest segment, representing 72% of the market in 2020. This segment includes a wide variety of processed and packaged foods and beverages that are specifically positioned, marketed, or labeled with health and wellness claims, including low-sugar/low-fat/low-carb products; fortified/functional products with added nutrients (e.g., calcium, omega-3, beta-glucan); products that are “free from” gluten/lactose/diary/meat (e.g., plant-based alternatives, meat substitutes); products marketed as “naturally healthy” (e.g., high fiber, fermented, nuts/seeds); and organic products.

The expanding use of beta glucans in the foods and beverages is Generating the Maximum Traction for beta glucans in the Market.

The food and beverages segment holds much of the market share for the applications of beta-glucans. The health and wellness sector within the food and beverage industry continues to experience significant growth as more consumers prioritize preventive nutrition, immunity, clean eating, and overall health and wellness. Furthermore, the increasing intolerance to lactose and the global adoption of vegan eating habits are expected to drive market demand for beta-glucans in the foods and beverages segment. Rising awareness of animal health and cruelty to animals has resulted in a shift toward plant-based food products as well. Moreover, the working population has shifted to a more at-home lifestyle in recent years. With a lack of commute to work and less overall active movement in the mornings, people have started to focus more on their diet by turning to health and wellness food products. Consumers are increasingly seeking products comprised of organic, range-fed, low-carb, dairy-free, and gluten-free characteristics to live a healthier lifestyle. Furthermore, increasing rates of obesity-related diseases have popularized the consumption of healthy foods to improve immune responses and overall health and factors like these are driving the demand for the foods and beverages which are fortified with beta glucans.

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Conclusion

The growing prevalence of chronic health diseases, coupled with the shift towards healthier eating habits, has ignited a surge in demand for beta glucans in the market. With their potential health benefits and versatility, beta glucans have found their way into numerous food, beverage, and supplement products. As the general population becomes more health-conscious and embraces preventive healthcare practices, the demand for beta glucans is likely to witness sustained growth. This promising trend not only signifies a positive shift towards healthier lifestyles but also highlights the potential of natural compounds like beta glucans in promoting overall wellness.