The gluten-free products market has experienced remarkable growth over the past decade, fueled by a growing awareness of celiac disease, gluten intolerance, and the health benefits of gluten-free diets. This market encompasses a wide array of products, including bakery goods, snacks, pasta, ready-to-eat meals, and beverages, all formulated without gluten—a protein found in wheat, barley, and rye.

Gluten-free Products Market Forecast

The global gluten-free products market is witnessing robust expansion. In 2024, it is projected to be worth USD 7.70 billion and is expected to grow to USD 11.48 billion by 2029, with a compound annual growth rate (CAGR) of 8.3%.

The rising number of people diagnosed with gluten sensitivity and the growing popularity of gluten-free diets among non-celiac individuals are key factors driving this market's expansion.

Why Europe is Leading Gluten-free Products Market Growth

European gluten-free products market is poised for significant growth, driven by increasing health consciousness and changing dietary preferences. The rising demand from consumers with gluten intolerance and health-conscious individuals is a key factor in this growth. Major companies like Barilla G. e R. F.lli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG (Italy), Ecotone (France), and Alara Wholefoods (UK) are fueling the market with continuous investments in product innovation and production capacity expansion.

For instance, Raisio Oyj (Finland) invested USD 9.46 million in June 2020 to upgrade its Nokia oat mill. This facility, which uses by-products as fuel, is part of Raisio's goal to achieve carbon neutrality. As Finland’s largest oat processing facility, it produces gluten-free oat products under brands like Elovena and Nalle, helping to meet the rising global demand. These strategic investments underscore Europe’s dominance and consumer preference in the global gluten-free market.

Microencapsulation Technology in Gluten-free Products

The use of microencapsulation technology presents a significant opportunity in the gluten-free market by extending product shelf life. This technology coats sensitive ingredients, protecting them from oxidation and moisture, thereby enhancing the stability and freshness of gluten-free products. It also reduces the need for artificial preservatives, aligning with consumer demand for clean-label products. With longer shelf life, distribution efficiency improves, and waste decreases, making gluten-free products more attractive to a wider audience.

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Bakery Products Dominate Gluten-free Market Share

Bakery products, including bread, cakes, and cookies, account for the largest gluten-free products market share. The high demand for gluten-free alternatives has spurred innovation in this segment, leading to healthier options with improved taste, texture, and nutritional benefits. These products are often made with alternative flours, whole grains, and seeds, appealing to health-conscious consumers. The availability of gluten-free bakery goods in fresh, frozen, and packaged formats makes them a convenient choice for consumers, further fueling the market’s growth.

Factors Driving Gluten-free Products Industry Growth

According to a January 2022 study by Nature Reviews Gastroenterology & Hepatology, approximately 1% of the global population is affected by celiac disease, requiring strict adherence to a gluten-free diet. This has become a major driver for market demand. The American College of Gastroenterology reported in 2020 that the prevalence of celiac disease is increasing, especially among women and children, contributing to market growth. Additionally, the rise in self-diagnosed gluten sensitivity and health-conscious consumers seeking gluten-free products has further expanded the market. Even individuals without formal diagnosis, especially first-degree relatives of celiac patients, are increasingly adopting gluten-free diets, adding to the market’s growth.

Gluten-free Products Market Trends

·       Health and Wellness Focus

Increased adoption of gluten-free diets for health benefits, not just for celiac disease.

·       Clean Label Demand

Preference for natural, organic, and minimally processed gluten-free products.

·       Product Innovation

Greater variety of gluten-free alternatives (snacks, pasta, bakery, beverages).
Improved taste, texture, and nutritional value.

·       Technological Advancements

Use of microencapsulation and fermentation to improve shelf life, flavor, and freshness.

·       Bakery Product Dominance

Strong demand for gluten-free bread, cakes, and cookies; staple foods leading market growth.

·       Convenience Products Growth

Rising demand for ready-to-eat, snack bars, and frozen gluten-free options due to busy lifestyles.

·       Restaurant and Foodservice Expansion

      More gluten-free options in dining establishments, addressing cross-contamination   risks.

Top Gluten-free Products Companies

·       The Kraft Heinz Company (US)

·       The Hain Celestial Group (US)

·       General Mills Inc. (US)

·       Conagra Brands, Inc. (US)

·       Kellanova (US)

·       Barilla G. e R. F.lli S.p.A. (Italy)

·       Raisio Oyj (Finland)

·       Dr. Schär AG / SPA (Italy)