The global automotive infotainment market size is expected to reach USD 28.93 billion by 2030 and is anticipated to expand at a CAGR of 9.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising demand for safety features, digital cockpits, self-driving vehicles, and entertainment purposes is driving the demand for the automotive infotainment market. Advances in driver safety software and sensors are playing a niche role in driving the growth of the automotive infotainment systems market. As automotive technology continues to evolve in line with the strong emphasis on driver safety, automakers are incorporating digital monitoring systems (DMS) and ADAS into their automobiles.

Smartphones can be connected to the vehicle's entertainment system using Bluetooth. Modern infotainment systems use HDMI cables, Bluetooth, and USB to send audio and video content to display screens, speakers, and headphones. Bluetooth connectivity allows for advanced functions such as hands-free calling and call record visibility. Furthermore, in March 2023, BMW launched an infotainment system which offers smartphone experience. The updated BMW iDrive infotainment system works on BMW Operating System 8.5, which is based on Linux and can make greater use of the BMW Curved Display. Users can rearrange the various icons on the system's main screen, which has adjustable visuals, similar to a computer or smartphone screen, with the new iDrive update.

Gather more insights about the market drivers, restrains and growth of the Global Automotive Infotainment Market

Automakers are increasingly offering rear-seat entertainment packages, which can enhance the journey experience for rear-seat passengers. These product offerings include a headrest mount for wireless devices, a headrest with built-in monitors, and portable hard drives with streaming facilities as well as audio devices, such as sound splitter adapters and wireless car headphones. Rear-seat entertainment systems are commonly installed in premium and luxury cars. As the demand for premium cars continues to grow in line with the rising levels of disposable income, the demand for automotive infotainment systems supporting rear-seat entertainment is also growing proportionally the increasing usage of a tablet in cars is particularly encouraging automobile manufacturers to design and develop tablets customized according to consumer and vehicle parameters.

Prominent automobile manufacturers are working closely with software development companies to develop a technologically advanced solution that provides a cutting edge over competitors. For instance, in April 2023, Alps Electric Co., Ltd. signed a long-term agreement with Tata Elxsi, a provider of technology services to develop next-generation vehicle software.

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Automotive Infotainment Market Report Highlights

·         The OEM fitted dominated the fit type segment in 2023, owing to its easier serving, low maintenance, and company warranty feature.

·         The passenger car led the vehicle type segment in 2023. The increasing demand for technologically advanced features in the passenger vehicles used by the transportation sector is a key contributor to the lion’s share of the segment.

·         Asia Pacific dominated the automotive infotainment industry in 2023. This growth can be attributed to factors such as a highly competitive automotive market in the country, which encourages OEMs in the country to focus on providing enhanced customer experience by integrating touchscreen or large-screen infotainment systems

·         In May 2023, Mitsubishi Electric Corporation partnered with Commsignia Ltd., a provider of V2X technology. Through the partnership V2X solution of Commsignia combined with High-Definition Locator (HDL) technology of Mitsubishi to support safety of advanced-driver-assistance systems (ADAS) and autonomous-driving.

Automotive Infotainment Market Segmentation

Grand View Research has segmented the global automotive infotainment market on the basis of product type, fit type, vehicle type, and region:

Automotive Infotainment Product Type Outlook (Revenue, USD Million, 2018 - 2030)

·         Audio Unit

·         Display Unit

·         Heads-Up Display

·         Navigation Unit

·         Communication Unit

Automotive Infotainment Fit Type Outlook (Revenue, USD Million, 2018 - 2030)

·         OEM Fitted

·         Aftermarket

Automotive Infotainment Vehicle Type Outlook (Revenue, USD Million, 2018 - 2030)

·         Passenger Cars

·         Commercial Vehicles

Automotive Infotainment Regional Outlook (Revenue, USD Million, 2018 - 2030)

·         North America

o    U.S.

o    Canada

·         Europe

o    Germany

o    U.K.

o    Spain

·         Asia Pacific

o    China

o    Japan

o    India

o    South Korea

o    Australia

·         Latin America

o    Brazil

o    Mexico

·         Middle East & Africa

o    UAE

o    Saudi Arabia

o    South Africa

Order a free sample PDF of the Automotive Infotainment Market Intelligence Study, published by Grand View Research.